Brightpoint Launches Fono Wireless Retail Concept.

PLAINFIELD, Ind. -- Brightpoint, Inc. (NASDAQ:CELL) announced today that its subsidiary, Brightpoint Activation Services LLC ("Brightpoint"), unveiled a new licensed retail concept with the opening of the first "Fono Wireless" licensed retail location in Noblesville, Indiana. Brightpoint will license the Fono Wireless brand to qualified retailers that will own and operate each store location. Brightpoint will provide these licensees with a variety of services including site location selection, retail merchandising design, employee training, unique products and services, and ongoing marketing support. Through this program, qualified licensees will be authorized to promote and sell products and services offered by leading telecommunication providers such as Sprint Nextel, Virgin Mobile, Vonage -The Broadband Company, and Sirius Satellite Radio through Brightpoint's Master Agent Programs.

"This is a new direction for Brightpoint that allows us to utilize our extensive global supplier and carrier relationships and leverage Brightpoint's strengths in wireless products, logistics, and activation services," said Robert J. Laikin, Chairman of the Board and Chief Executive Officer of Brightpoint, Inc. "Through Fono Wireless, we will offer entrepreneurs and existing independent wireless dealer agents the opportunity to take advantage of Brightpoint's position in the wireless industry, and operate a unique wireless retail store that delivers a quality, unique experience to consumers.

"An important part of Brightpoint's strategy is to provide our dealers with new and unique products and services, and our suppliers with incremental points of sale and customers. Through Fono Wireless, we hope to accomplish these objectives," said J. Mark Howell, President of Brightpoint, Inc. and Brightpoint Americas.

The Fono Wireless retail concept store opened in Noblesville, Indiana will serve as a showplace and training ground for new licensees. Additional information can be found at www.fonowireless.com.

About Brightpoint

Brightpoint is one of the world's largest distributors of mobile phones. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective solutions. Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its website at www.brightpoint.com or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents the Company files, from time to time, with the Securities and Exchange Commission; specifically, the Company's most recent Form 10-K/A and Form 10-Q and the cautionary statements contained in Exhibit 99.1 thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.