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Brightpoint Launches Business-to-Business E-Commerce Applications.


INDIANAPOLIS--(BUSINESS WIRE)--Sept. 22, 1999--

Brightpoint, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CELL) has recently introduced e-commerce applications in several of its locations worldwide. Web order entry systems have been developed and are currently operational in Sweden, United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman.  and in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The e-commerce applications are designed to enhance the efficiency of the ordering and fulfillment processes for Brightpoint's business-to-business customers.

In Sweden, registered customers can log onto the website at www.brightpoint.se (entire site in Swedish). Using this application, Brightpoint is able to offer customized promotions, designed specifically for its customers based on their unique characteristics. Customers are able to place orders from Brightpoint Sweden's entire range of products such as handsets, accessories and prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 SIM cards SIM card abbr (= subscriber identity module card) → carte f SIM

SIM card n (Tel) (= Subscriber Identity Module card) → SIM-Karte f 
. The order is sent to Brightpoint Sweden where it is handled immediately and the customer receives an order and shipping confirmation via email. Registered users may retrieve information about products, current price lists and weekly newsletters. Services such as a discussion forum and a price calculation tool will also be available.

In the United States, Brightpoint developed a web order entry system and which is currently in use for one of Brightpoint's integrated logistics services customer's Indirect Channel. This web order entry system allows these dealers and agents to place orders for handsets and accessories from Brightpoint completely through this web-based system. It is currently anticipated that this web order entry system will be expanded to allow Brightpoint's dealer agent customers to use this system by November. The website can be found at www.brightpoint.com.

Brightpoint's Middle East operations located in Dubai, United Arab Emirates, is currently offering its customers a web-based order entry system. Through this business-to-business website, www.brightpointme.com, registered customers can place orders through the system and receive confirmation of shipment.

Brightpoint, Inc. is a leading provider of innovative services to network operators and equipment manufacturers in the global wireless telecommunications industry. Brightpoint strives to enhance the success of its customers through the specialized and focused provision of efficient and effective solutions for their mission critical business requirements. The Company's innovative services include inventory management, prepaid solutions, custom packaging and other outsourced services. Additional information about the Company can be found on its website at www.brightpoint.com or by calling its toll-free Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 Information line at 877-IIR-CELL (877-447-2355).

"Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" as defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 may be included in this news release. A variety of factors could cause the Company's actual results to differ from the reported results expressed in such forward-looking statements. Investors are referred to the Company's Cautionary Statements (Exhibit 99 to the Company's most recent Form 10-Q Form 10-Q

See 10-Q.
), which statements are incorporated into this news release by reference.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1999
Words:452
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