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Brightpoint Enters Into New Lease For Its Current Reno Facility.


PLAINFIELD, Ind. -- Brightpoint, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CELL) announced today that its subsidiary, Brightpoint North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  L.P. ("Brightpoint"), has entered into a new long-term lease agreement for its current Reno, Nevada, facility. Brightpoint has occupied this facility since 1999 to provide its customers with distribution and logistics services for the western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River
West

Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century
. The facility is also an important component of Brightpoint's business continuity initiatives which provides operational redundancy to help protect Brightpoint and its customers and suppliers in the event of a business interruption.

"Our Reno operation is an important part of our strategy to provide mission-critical products and services to our customers and suppliers in the wireless industry. Its strategic location gives us the ability to ship products on a next-day basis throughout the western United States while adding efficiencies and optimizing freight rates Noun 1. freight rate - the charge for transporting something by common carrier; "we pay the freight"; "the freight rate is usually cheaper"
freightage, freight
," stated J. Mark Howell, President of Brightpoint, Inc., and Brightpoint Americas. "The flexibility and capabilities of our Reno operation also play an important role in our business continuity planning Business Continuity Planning (BCP) is an interdisciplinary peer mentoring methodology used to create and validate a practiced logistical plan for how an organization will recover and restore partially or completely interrupted critical function(s) within a predetermined  to ensure that Brightpoint is prepared to meet the needs of our customers and suppliers."

Brightpoint is one of the world's largest distributors of mobile phones. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective solutions. Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its website at www.brightpoint.com or by calling its toll-free Information and Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 regarding future events or the future performance of the Company. These statements are only predictions and actual events or results may differ materially. Please refer to the documents the Company files, from time to time, with the Securities and Exchange Commission; specifically, the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the period ending December 31, 2003 and the cautionary statements contained in Exhibit 99.1 thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date these statements were made. The Company undertakes no obligation to update any forward-looking statements contained in this press release.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 5, 2004
Words:392
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