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Brightpoint, Inc. announces India wireless product venture.


INDIANAPOLIS--(BUSINESS WIRE)--Sept. 26, 1995--Brightpoint, Inc. (formerly Wholesale Cellular USA, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CELL)) announced today that it signed a letter of intent to jointly establish a new Indian company to distribute wireless communication devices and related accessory products throughout India.

The agreement allows Brightpoint to join forces with Pertech Computers Ltd. (PCL (Printer Command Language) The page description language for HP LaserJet printers. It has become a de facto standard used in many printers and typesetters. PCL Level 5, introduced with the LaserJet III in 1990, also supports Compugraphic's Intellifont scalable fonts. ), a publicly-held Indian information technology company. Plans call for the new joint venture to begin the distribution of cellular telephones, pagers and related accessories in late 1995 or early 1996. The parties are currently negotiating distribution and service arrangements with major manufacturers of cellular telephones, pager equipment and wireless communication network operators.

"This venture provides Brightpoint and Pertech Computers accelerated access to the entire Indian market, "stated T. Scott Housefield, President of Brightpoint's International Group. Brightpoint currently distributes cellular telephones and related products and services to approximately 6,000 customers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and the Pacific Region. "In partnering with Pertech Computers, this new venture will capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 Pertech Computer's extensive channels of distribution, recognized and respected brand name and local marketing expertise."

Brightpoint, Inc. distributes wireless communication equipment and related products globally and provides related services including inventory management, fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
, packaging and programming. The Company's primary mission is to always be the most efficient channel of distribution for vendors and the low cost/high service provider to customers, thereby striving to be the best total cost provider in terms of price, time and reliability.

Pertech Computers is a leading personal computer and information technology company in India and is the No. 1 personal computer company in India with a major presence in networking business. Pertech Computers has over 439 operating locations, consisting of sales offices, service centers, dealer locations and techcare centers throughout the country. Pertech Computers markets and distributes its own brand of products, as well as products from Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles.

"From notebooks to networks", their slogan says.

http://us.dell.com.
. Pertech Computers maintains an international presence with offices located in the United States, Russia, Singapore, the United Kingdom and South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. .

CONTACT: Brightpoint, Inc.

T. Scott Housefield, 317/297-6100

or

Pertech Computers Ltd.

Ashok K. Jain, Head of Telecom Projects,

91 11 681-0370
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 26, 1995
Words:356
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