Brightpoint, Inc. and Ericsson enter alliance for strategic distribution of wireless phones.INDIANAPOLIS--(BUSINESS WIRE)--Jan. 14, 1997--Brightpoint, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CELL) and Ericsson Er·ics·son , John 1803-1889. American engineer and inventor who built the first ironclad warship, the Monitor (1862), which engaged the Confederate Merrimack in a famous naval battle of the Civil War (March 9, 1862). announced a strategic alliance to develop new customers and markets for Ericsson cellular phones in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Ericsson is a worldwide leader in telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and wireless products. Brightpoint will be Ericsson's distributor and logistics provider for cellular phones in secondary markets with indirect customers and will provide all fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. demands. As Ericsson's distributor in the United States, Brightpoint will play a vital role in developing new points of sale and facilitating Ericsson's aggressive growth plans for 1997 and beyond. The two firms will also be linking their information systems to share data and to measure and develop long term goals. "We are excited about the new and dynamic partnership between Ericsson and Brightpoint," said Robert J. Laikin, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brightpoint, Inc. "Our infrastructure, information systems and access to customers, coupled with the strong Ericsson product line, will create significant opportunities in the marketplace." Ericsson's 90,000 employees are active in more than 130 countries. Their combined expertise in switching, radio and networking makes Ericsson the world leading supplier in telecommunications. Brightpoint, Inc. distributes wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. equipment and related products globally and provides related services, including inventory management, fulfillment, packaging and programming. The company's primary mission is to always be the most efficient channel of distribution for vendors and the low-cost/high-service provider to customers, thereby striving to be the best total cost provider in terms of price, time and reliability. CONTACT: Brightpoint, Inc., Indianapolis Phillip A. Bounsall, 317/297-6100 or Ericsson, Inc. Kathy Egan, 212/685-4030 |
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