BrightSpot Media Names Advertising Sales Veteran Adam Phillips as Senior Vice President of Sales.

Phillips to Extend BrightSpot Sales Operations, Drive Adoption of Leading Advertising and Agency Partnerships

SCOTTSDALE, Ariz. -- BrightSpot Media, creator of BrightSpot.TV, the next evolution in video advertising that elevates the value of brand and commercial awareness for consumers and advertisers, today announced the appointment of Adam Phillips to Senior Vice President of Sales. In his new role, Phillips will continue to build BrightSpot's media sales infrastructure, oversee sales initiatives, and continue to drive further adoption of the BrightSpot.TV platform amongst key advertising and agency partners.

"Leveraging his vast advertising sales background, Adam has already brought tremendous value to the BrightSpot organization in terms of acquiring and educating early advertising and agency partners on the benefits of the technology and extending their campaigns into this new online medium," said Ryan Swagar, President and Co-Founder of BrightSpot Media. "As research has shown, advertisers and consumers want more out of their advertising experience. BrightSpot delivers a richer consumer experience by breaking the rules of conventional advertising models. We are confident Adam has the skills and initiative to drive BrightSpot sales and adoption of the BrightSpot platform to marquee advertising partners."

A recent study by Dynamic Logic showed that an effective online ad can boost brand awareness by up to 37%, while market research firm eMarketer recently recognized video as the fastest-growing online ad format, predicting video ad spending to grow to $775 million in 2007. BrightSpot enables advertisers to utilize their established messages and advertising content in an entertainment website where they have the ability to directly interact with a highly qualified, measurable target audience. In turn, consumers on BrightSpot.TV choose to watch relevant and entertaining commercials to pay for their movies, music, streaming content, monthly subscriptions and online purchases.

"BrightSpot Media's technology brings a unique value proposition to advertisers by allowing them to extend the utilization of their traditional broadcast messages online in ways not previously possible," said Phillips. "The ability of advertisers to precisely reach and interact with highly target consumers really differentiates BrightSpot from currently available media alternatives. I look forward to the opportunity of expanding BrightSpot's sales operations reach as well as adding new advertising and agency partners to the platform."

Phillips joined BrightSpot Media in October of 2006. Prior, Phillips served as the Senior Vice-President of Sales at Precision Click Media, a privately held online advertising network located in Central California, which he co-founded. Previously, he was a Managing Partner of CoMotion Media, LLC., an online media sales company based in California, which he also co-founded in 2002. Phillips has also served as the Senior Vice President of Sales for MusicMatch in San Diego, CA, where he was responsible for all advertising sales revenues and day-to-day departmental operations for the successful online streaming music and software firm which was later purchased by Yahoo. Before MusicMatch, Phillips was the Vice President of Sales for ARTISTdirect. During his five-year stay with ARTISTdirect, he was the leading salesperson and managed the sales network. Beginning with ARTISTdirect in 1995 as the sixth employee, Mr. Phillips developed and positioned the sales department to be a key contributor to the company's successful IPO in March, 1999.

About BrightSpot.TV and BrightSpot Media Technology

BrightSpot.TV is an interactive portal where advertisers and consumers come together in a mutually beneficial one-to-one relationship. The BrightSpot.TV platform is made up of proprietary BrightSpot technology, BrightClient and BrightMatch[TM]. BrightClient is a campaign management tool advertisers use to create and refine campaigns, control budgets, report the performance of their campaigns, and collect their lead generation lists in real-time. BrightClient enables advertisers to test creative content, gather valuable market research, and drive direct response with a click of a button.

BrightMatch[TM] is an approach to understanding consumers and matching them with the right advertiser at the right time. The system learns behaviors and becomes more precise over the life of the member - leading to more targeted and in-depth understanding of the advertisers intended consumer. Advertisers on the premium BrightClient platform also reap the advantage of rewarding consumers for their valuable feedback and interaction - building both brand awareness and loyalty. Consumers register at Brightspot.TV and interact with fun and entertaining videos at their own pace to earn credits to their BrightSpot account. Consumers then apply those credits to their favorite entertainment subscriptions.

About BrightSpot Media

BrightSpot Media is a website where people choose to watch relevant and entertaining commercials to pay for their movies, music, streaming content, monthly subscriptions and online purchases. For advertisers, BrightSpot delivers a highly measurable, interactive, and rich media experience with a highly targeted audience. For subscription providers - companies with whom BrightSpot partners for consumer entertainment options - BrightSpot offers the ability to acquire new subscribers from the BrightSpot Network and to grow customer loyalty by promoting products to fully-engaged consumers. And for consumers, BrightSpot delivers control over entertainment options, and a fun and interactive experience with videos specially targeted to individual preferences. With BrightSpot, consumers are also rewarded for interacting with their favorite brands.

Founded in 2004, BrightSpot Media is a private company based in Scottsdale, Arizona. For more information about BrightSpot Media, please visit http://www.brightspotmedia.com or http://brightspot.tv.