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BrightDoor Announces Major Software Release.


Bright*Base to Build on Industry-Acclaimed Integrated Real Estate Solution

CARY, N.C. -- BrightDoor Systems, creator of the real estate industry's only integrated customer experience management and presentation solution, announces a major release of their lead and content management tool, Bright*Base (formerly BrightDoor On*Demand).

With features that won accolades from BrightDoor's current clients and the industry at large, Bright*Base advances these capabilities while addressing the most often heard desires and feature requests. The result is a platform designed for ease of use and scalability.

"The name change to Bright*Base is designed to clarify the focus of the tool as the centerpiece of the entire BrightDoor platform", states Michael Worthington, CMO CMO

See: Collateralized mortgage obligation


CMO

See collateralized mortgage obligation (CMO).
 of BrightDoor. "Bright*Base is even more sales agent friendly. It's a direct response to the needs of sales agents and managers."

"The market expressed an enormous need for these tools, and Bright*Base in particular. They've been so receptive to the original On*Demand that we made expanding that portion of our offering the priority for 2008" said Deven Spear, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "BrightDoor changed the game for real estate presentation, now we're reinventing the management and administrative process."

New features include "widgets" that summarize key information, a reporting engine with multiple export options, a dedicated Activities tab that provides a quick way to organize and complete tasks, and synchronization (1) See synchronous and synchronous transmission.

(2) Ensuring that two sets of data are always the same. See data synchronization.

(3) Keeping time-of-day clocks in two devices set to the same time. See NTP.
 with Microsoft Exchange/Outlook.

BrightDoor will release Bright*Base to new customers this spring while existing customers are scheduled for migration during the calendar year.

Experience these revolutionary real estate sales tools as BrightDoor exhibits at a range of events throughout the U.S. in 2008 including Amenity Communities Excellence in Selling (ACES) in Jacksonville FL, the Craig Lawn Resort & Golf Communities conference in Laguna Beach Laguna Beach (ləg`nə), city (1990 pop. 23,170), Orange co., S Calif., on the Pacific coast; founded 1887, inc. 1927.  CA, the ULI ULI Underwriters Laboratories Inc.
ULI Urban Land Institute
ULI Universitärer Lehrverbund Informatik
ULI Universal Life Insurance
ULI Ultra-Light Inflatable
ULI University/Laboratory Initiative (Office of Naval Research) 
 (Urban Land Institute) Second Home and Golf Course Communities conference in Phoenix AZ, and the International Builder's Show in Orlando FL.

About BrightDoor Systems

Founded in 2005, in Cary, North Carolina Cary is the second largest municipality in Wake County, North Carolina and the third largest municipality in The Triangle (North Carolina) behind Raleigh and Durham. It is the seventh largest municipality in North Carolina. , BrightDoor has created the first integrated customer experience management software platform specifically for the real estate industry. This suite of on-demand presentation and relationship management solutions reaches beyond customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) software to generate leads 24/7, automatically acquire customer intelligence, manage online information exchange, fully personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 customer communications and marketing materials, and accelerate sales. For more information, please visit www.brightdoor.com.
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Publication:Business Wire
Date:Jan 22, 2008
Words:387
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