BrightCom Names New Vice President of Marketing.Business Editors TEL AVIV Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel & SAN DIEGO--(BUSINESS WIRE)--Sept. 18, 2001 BrightCom(TM) Technologies has named marketing and engineering veteran Uri Levy vice president of marketing. In his new position, Levy has been charged with setting short- and long-term objectives and strategies for BrightCom, and developing positioning for the company's Bluetooth Application Processor approach within specific applications that the company will target for current and future products. He will also lead the company's worldwide communications and product marketing efforts. "One of BrightCom's greatest assets is the strength of our management team," Yuval Ben-Ze'ev, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president, BrightCom, said. "Uri brings us strong marketing expertise and an extensive background in application development, operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. and systems engineering. We believe his knowledge of a variety of industries, such as security, home networking, telemedicine and automotive, will be invaluable in helping us position our line of Bluetooth Application Processors to better serve the needs of OEMs." Levy comes to BrightCom from Visonic Group, a leading manufacturer of electronic security systems, where he served as vice president of the company and CEO of its signaling network solutions subsidiary, Visonetix. Previously, Levy held a senior position at Tecnomatix, a software systems developer for the robotics and automotive industries Automotive Industries, Ltd. (Hebrew: תעשיות רכב נצרת עלית, תע"ר . He also headed an elite research and development unit in the Israeli army. Levy earned a bachelor's degree in electrical engineering electrical engineering: see engineering. electrical engineering Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics. from Tel Aviv University Tel Aviv University (TAU, אוניברסיטת תל־אביב, את"א) is Israel's largest on-site university. and a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in business administration from INSEAD INSEAD Institut Européen d'Administration des Affaires (European Institute for Business Administration; now know simply as INSEAD) INSEAD I Never Stop Eating And Drinking , France. About BrightCom BrightCom is the pioneer of Bluetooth Application Processors -- integrated chip and software platforms that help customers quickly introduce differentiated products. BrightCom's Application Processor product family allows a variety of Bluetooth applications to be embedded on-chip, eliminating the need for a host processor. Founded in 1998, BrightCom is based in Tel Aviv, with a U.S. subsidiary in San Diego. Additional information can be found at www.brightcom.com. BrightCom, BrightAPI and IntelliBLUE are trademarks of BrightCom Technology Ltd. The BLUETOOTH trademarks are owned by Telefonaktiebolaget L M Ericsson, Sweden, and used by BrightCom under license. All other trademarks are the property of their respective owners. |
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