BrightCom -- Putting Intelligence Into Bluetooth Wireless Technology.Business Editors/High-Tech Writers CARLSBAD Carlsbad, cities, United States Carlsbad (kärlz`băd). 1 City (1990 pop. 63,126), San Diego co., S Calif., on the Pacific coast; settled in the 1880s, inc. 1952. , Calif.--(BUSINESS WIRE)--March 15, 2001 The era of Bluetooth A wireless personal area network (WPAN) standard for short-range transmission of digital voice and data. Bluetooth is widely used for hands-free cellphone operation, including wireless headsets and connecting to Bluetooth-enabled automobiles that turn the car's audio system into a (TM) wireless technology and the cable-less world is starting to dawn with the first consumer products starting to appear in stores. One of the pioneers of this technology, BrightCom Technologies from Israel Israel, in the Bible Israel (ĭz`rēəl, ĭz`rāəl) [as understood by Hebrews,=he strives with God], according to the book of Genesis, name given to Jacob as eponymous ancestor of the Hebrews, the chosen people of God. , has announced that it will soon be shipping the next generation of Bluetooth Application Processor chips with built-in intelligence. The first generation Bluetooth chips provide a simple wireless replacement for a cable between, for example, two PCs, a PC and a printer, or mobile phone and a headset Headphones combined with a microphone. Used in call centers and by people in telephone-intensive jobs, headsets provide the equivalent functionality of a telephone handset with hands-free operation. Many people use headsets at the computer so they can converse and type comfortably. . This simple solution hits a problem when it encounters a new device such as a printer for which the computer or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). does not have a printer driver. The printer is a "dumb DEAF, DUMB, AND BLIND. A man born deaf, dumb, and blind, is considered an idiot. (q.v.) 1 Bl. Com. 304; F. N. B. 233; 2 Bouv. Inst. n. 2111. DUMB. One who cannot speak; a person who is mute. See Deaf and dumb, Deaf, dumb, and blind; Mute, standing mute. " device as it now lacks the connection to the processor in the host computer that normally provides any intelligence that is required. It does not know how to print unless it receives instructions in the precise format as specified by the printer driver. BrightCom solves such cases by building intelligence into its chips, thereby setting a new standard with second generation, intelligent Bluetooth solutions. This added intelligence means that devices are no longer "dumb" and can sort out problems for themselves by means of a software application. An example would be to send the correct printer driver that it always has stored in memory. "Adding a little bit of intelligence has no impact on the price of our Bluetooth solutions," David Barach, president of BrightCom's Calif.-based subsidiary, "But it makes all the difference in making products more user friendly. For Bluetooth to take off in the way that everyone is predicting, Bluetooth devices have to deliver a very easy to use, convenient, connected environment. Our intelligent chips can make this a reality." BrightCom is producing families of these new IntelliBlue(TM) chips optimised for use in different Bluetooth application areas, such as networking devices, network access and audio, with the first chips being available in March 2001. BrightCom designs, develops and manufactures highly integrated, sophisticated silicon and software solutions for Personal Area Networking based on the Bluetooth open standard. BrightCom is an Israeli start-up Start-up The earliest stage of a new business venture. founded in 1998, as a silicon and software solutions company focusing primarily on the Bluetooth market. |
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