Bright future for direct mail.
According to Kubas, direct mail will represent about US$ 36 billion, or 10% of all U.S. media and marketing expenditures in 2004. Direct mail expenditures will continue to experience above average growth, projected at 5.6% per year, in real terms, over 2004 to 2007. In Canada, 2004 direct mail expenditures are projected to be C$ 1.8 billion (US$ 1.4 billion). Canadian real annual expenditure growth rates are forecast to be 3.3% through 2007. GAMIS is a special interest group of PIA/GATF.
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|Title Annotation:||Industry News|
|Publication:||Solutions - for People, Processes and Paper|
|Date:||Sep 1, 2004|
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