Bright Now Dental Network Opens Offices in La Quinta, California.

LA QUINTA, Calif. -- Bright Now Dental Network announces the opening of La Quinta! Dental, in the city known as the "Gem of the Desert," (www.la-quinta.org). La Quinta! Dental will bring quality, affordable dental care to the local community. The opening of this office continues the growth and mission of Bright Now Dental Network by bringing quality, affordable dental care to local neighborhoods.

As part of the effort to expand its Southern California presence, BN!D Services, Inc., the nation's leading provider of business support services to dentists, announces the grand opening of the first new Southern California office this year. Bright Now! Dental is located at 79255 Hwy 111, in La Quinta, CA. This office precedes the opening of four additional new offices scheduled to open in 2007 and demonstrates the company's commitment to making quality, affordable dentistry available within Southern California and the United States.

The dental staff, lead by Amit Patel, D.D.S., is committed to providing the local community with general, preventive, and specialty dental services in a caring and comfortable environment. Good dental habits can positively affect overall health, so the dentists and professional staff value their roles in helping patients maintain and/or improve their total wellness. Dr. Amit Patel is a graduate of GDCM, India, as well as UCLA's IDS Program, and is in his fourth year of practicing dentistry. "I would like to align my skills, education and experience to meet my optimum goals and provide the best dental care," says Dr. Patel.

To celebrate the grand opening, the office is offering a $10 dental exam and x-rays, and $100 off any new treatment plan.(1) Prospective patients can call Bright Now! Dental at [phone] or 1-888-BRIGHT NOW to schedule appointments. The office has extended hours and Saturday appointments available.

For patients who do not have dental insurance, the Bright Now Dental Network affiliated offices offer the ConfiDent([R]) dental discount program. For a low annual fee paid to the dentist, the dental discount program makes dental care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available(2).

About the ConfiDent([R] )Dental Discount Program

The ConfiDent([R]) program is not an insurance plan. There are no benefits payable to enrollees, nor does ConfiDent([R]) compensate dental care providers for services they may render to employees. ConfiDent([R]) is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers. Enrollees arrange for needed dental care, including payment directly with the dental care provider. Enrollees are responsible for the entire cost of the dental care and ConfiDent([R]) shall in no event be liable for any payment to a provider accessed under the program.

About BN!D Services, Inc.

BN!D Services, Inc. and its wholly owned subsidiaries, provide business support services to nearly 300 dental offices in 18 states nationwide. Affiliated and staff dentists provide general, cosmetic, and specialty care to more than two million patients each year. BN!D Services, Inc.'s mission is to manage the time-consuming business functions of running dental practices, in order to free dentists to devote virtually all of their time to caring for patients by delivering quality dental care, superior service, and exceptional value.

BN!D Services, Inc. offers dentists and their patients numerous benefits and advantages over traditional dental care models. BN!D Services, Inc. assumes responsibility for business support services such as finance, sales and marketing, information technology, human resources, purchasing, and real estate development, while dentists retain responsibility for all clinical matters. Patients benefit from quality, full-service dental care, including general dentistry, cosmetic dentistry, and specialty services such as orthodontics. Extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans make quality dental care available to a wide range of patients.

Based in Santa Ana, Calif., BN!D Services and its affiliated dental offices employ approximately 4,000 people nationwide. For more information, visit www.brightnow.com.

Disclaimer: (1) Paid for by participating dentists. Limit one per person. Not to be combined with any other offers or discounts. Discount cannot be lower then DentiCal rates. Offer valid for new patients on initial visit only. Regular price of exam & x-rays is $104. $100 off offer does not apply to diagnostic services and cannot be lower then DentiCal rates. Offer coordinated with insurance and valid only at La Quinta office and subject to change. Offer expires 5/30/07. (2) ConfiDent offers valid when you join ConfiDent Dental Discount Plan or the ConfiDent/Newport 2011 Plan. Prices based on Calif. Dental Fee Survey. Discount applies to usual and customary fees, which are based on regional dental advisory fee schedules.