Bright Now Dental, Inc. Undertakes Rebranding Effort in Florida.

LARGO, Fla. -- BN!D Services, Inc., the nation's leading provider of business support services to dentists, today announced that it is launching a rebranding program in Florida. The initiative includes an updated brand position heralded by a new name, Bright Now! Dental. This is part of a strategic growth plan that calls for the addition of two new Florida locations over the next year. The 17 existing United Dental, Castle Dental, and Gentle Dental offices throughout Florida, located throughout the Gulf Coast, as well as a few offices in the Melbourne vicinity, will be renamed Bright Now! Dental this winter along with a new advertising campaign announcing the new brand name for all Florida offices.

Since its founding in 1998, with the merging of multiple existing dental group practices on the West Coast, BN!D Services, Inc. has gained a national presence with the acquisitions of Monarch Dental Corporation in February 2003 and Castle Dental Centers in June 2004.

Even though the name has changed, the same dentists and staff remain committed to providing the local community with general, preventive, and specialty dental services in a caring and comfortable environment. Good dental habits can positively affect overall health, so the dentists and professional staff value their roles in helping patients maintain and/or improve their total wellness.

Bright Now! Dental offers extended financing options, including flexible payment options, starting with $0 down, and 0% financing, OAC. For patients who do not have dental insurance, BN!D Services, Inc. offers the ConfiDent([R]) dental discount program. For a low annual fee, the program makes care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available (off the usual and customary fees, which are based on regional dental advisory fee schedules).

About the ConfiDent([R] )Dental Discount Program

The ConfiDent([R]) program is not an insurance plan. There are no benefits payable to enrollees, nor does ConfiDent([R]) compensate dental care providers for services they may render to employees. ConfiDent([R]) is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers. Enrollees arrange for needed dental care and make payments directly to the dental care provider. Enrollees are responsible for the entire cost of the dental care and ConfiDent shall in no event be liable for any payment to a provider accessed under the program.

About BN!D Services, Inc.([R])

BN!D Services, Inc.([R]) and its wholly owned subsidiaries, provide business support services to approximately 300 dental offices in 18 states nationwide. Affiliated and staff dentists provide general, cosmetic, and specialty care to more than two million patients each year. Bright Now's mission is to manage the time-consuming business functions of running dental practices, in order to free dentists to devote virtually all of their time to caring for patients by delivering quality dental care, superior service, and exceptional value.

BN!D Services, Inc.([R]) offers dentists and their patients numerous benefits and advantages over traditional dental care models. Bright Now assumes responsibility for business support services such as finance, sales and marketing, information technology, human resources, purchasing, and real estate development, while dentists retain responsibility for all clinical matters. Patients benefit from quality, full-service dental care, including general dentistry, cosmetic dentistry, and specialty services such as orthodontics. Extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans make quality dental care available to a wide range of patients.

Based in Santa Ana, Calif., BN!D Services, Inc.([R]) and its affiliated dental offices employ approximately 4,000 people nationwide. For more information, visit www.brightnow.com.