Bright Now! Dental Inc. Opens First of Four Dental Offices in Arizona; General, Preventive, and Specialty Dentistry Available in One Convenient Location.

CHANDLER, Ariz. -- As part of the effort to expand its Phoenix-area presence, Bright Now! Dental Inc., the nation's leading provider of business support services to dentists, today opened the first of four new Bright Now Dental offices around Phoenix. The office is located in Chandler, at 1445 S. Arizona Ave., Suite 1. The Chandler opening paves the way for Bright Now Dental office openings in Avondale, Glendale, and Mesa. In addition, the existing affiliated Monarch Dental offices in Phoenix, Mesa, and Green Valley will undergo a name change to Bright Now! Dental this summer. A new advertising campaign will support the re-branding effort and will introduce the new offices into the Phoenix market.

The Bright Now Dental office in Chandler is equipped to provide prompt, efficient general, preventive, and specialty dental care services at an exceptional value. It is open five days per week, with extended hours available for appointments. The office provides families with a convenient, comfortable environment in which to receive the latest in comprehensive, quality dental care and helps patients take an active role in maintaining and improving their overall health through their oral health.

Gary L. Kimberlin, D.M.D., is a graduate of the University of Pittsburgh's School of Dental Medicine and has practiced dentistry for 29 years. "I help patients develop a treatment plan that is based on their needs and that works well for them," said Kimberlin.

Maintaining good oral health habits, which can potentially impact overall health, doesn't have to be difficult. Dentists such as those affiliated with the Bright Now! Dental Network can help. To celebrate the opening, the practice is offering a $29 dental exam and X-rays (regularly $165) and braces starting at $0 down, $99 per month, O.A.C., as well as ZOOM!(R) Professional Whitening -- a safe, effective, and fast in-office teeth whitening procedure (Offers valid for new, cash patients on initial visit only. Limit one per person. Not to be combined with any other offer. Not all patients are candidates for whitening. Offers expire 9/30/05.). Patients can call the Bright Now Dental office at 480-857-8270 or 1-888-6-BRIGHT to schedule appointments.

For patients who do not have dental insurance, the Bright Now Dental Network offers the ConfiDent(R) dental discount program. For a low annual fee, this dental discount program makes a wide range of dental treatment affordable to individuals and families without dental insurance by offering a discount of at least 25% off the usual and customary fees (which are based on regional dental advisory fee schedules) and 20% off specialty services where available.

About the ConfiDent(R) Dental Discount Program

The ConfiDent(R) program is not an insurance plan. There are no benefits payable to enrollees, nor does ConfiDent(R) compensate dental care providers for services they may render to employees. ConfiDent(R) is not an insurer, guarantor or underwriter of any services provided under the program or of any payments to providers. Enrollees arrange for needed dental care including payment directly with the dental care provider. Enrollees are responsible for the entire cost of the dental care and ConfiDent shall in no event be liable for any payment to a provider accessed under the program.

About Bright Now!(R) Dental Inc.

Bright Now!(R) Dental Inc. and its wholly owned subsidiaries, Monarch Dental Corp., Castle Dental Centers, and Newport Dental Plan, provide business support services to approximately 300 dental offices in 19 states nationwide. Affiliated and staff dentists provide general, cosmetic, and specialty care to more than 2 million patients each year. Bright Now's mission is to manage the time-consuming business functions of running dental practices, in order to free dentists to devote virtually all of their time to caring for patients by delivering quality dental care, superior service, and exceptional value.

Bright Now offers dentists and their patients numerous benefits and advantages over traditional dental care models. Bright Now assumes responsibility for business support services such as finance, sales and marketing, information technology, human resources, purchasing, and real estate development, while dentists retain responsibility for all clinical matters. Patients benefit from quality, full-service dental care, including general dentistry, cosmetic dentistry, and specialty services such as orthodontics. Extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans make quality dental care available to a wide range of patients.

Based in Santa Ana, Calif., Bright Now and its affiliated dentists employ approximately 4,300 people nationwide. For more information, visit www.brightnow.com.