Bright Microelectronics Appoints Phil Ortiz to New Post of Vice President for Worldwide Sales.SUNNYVALE, Calif.--(BUSINESS WIRE)--Nov. 10, 1997--Bright Microelectronics Inc. (Bright Micro), a privately-held, high-density flash memory products company, today announced the appointment of Phil Ortiz to the newly-created position of Vice President of Worldwide Sales. "Phil Ortiz has an outstanding track-record for building global semiconductor sales & marketing teams from the ground up," stated Dr. Yale Ma, Bright's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Phil's creativity and knowhow are now coupled to our proprietary BrightFlash(TM) technology and global manufacturing partnerships. I'm confident that his vision and marketing skills will play a major role in establishing the Bright Microelectronics brand as a leader in the industry." Prior to joining Bright Micro, Ortiz headed worldwide sales at SEEQ SEEQ Student Evaluation of Educational Quality Technology, a major supplier of EEPROMs and Ethernet LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. interface ICs. Earlier in his career, he held marketing and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a positions at California Devices, Signetics and American Microsystems Inc. (AMI). Phil Ortiz received his Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree from San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. State University. He and his family reside in Los Gatos, Calif. Bright Microelectronics Inc. (Bright Micro) was founded in 1991 with the specific purpose of developing and building a new class of high-performance, non-volatile flash memory chips, for high-density, low-voltage applications. The proprietary BrightFlash technology provides high-speed JEDEC The division of the Electronic Industries Alliance (EIA) that deals with semiconductor standards (officially, the JEDEC Solid State Technology Association of EIA). JEDEC was formed in 1958 when the Joint Electron Tube Engineering Council (JETEC) split into two Joint Electron Device flash memory products with 1-Megabit to 16-Megabit densities, consume very little power and operate from single, low-voltage power sources. Bright Micro presently holds seven U.S. patents covering its flash memory technology -- including cell, process, array, architecture and circuit designs. Several additional patents are pending. Bright Micro's proprietary flash memory technology also facilitates integration of logic, analog and flash memory functions on a single, low-voltage chip. This capability permits cost-effective production of semi-custom, system-level products with embedded flash memory. Located in the heart of Silicon Valley, Bright Micro serves the telecommunications, computer, and consumer electronics markets, worldwide. It is a privately-held U.S. company with established global manufacturing/technology partnerships. These include Ricoh (Japan); Hyundai (Korea); Winbond Electronics (Taiwan) and Information Storage Devices (ISD See IDD. ) in the United States. The multinational partners are all equity investors and/or licensees of Bright Micro's flash technology. Bright Micro is headquartered at 1012 Stewart Drive, Sunnyvale, CA 94086. Tel: 408/738-8830. Fax: 408/738-8666. Internet URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.brightflash.com -0- Note to Editors: All trademarks and names are the property of their respective companies. CONTACT: Bright Microelectronics Inc. Phil Ortiz, 408/738-8830 or Fisch & Associates Al Fisch, 408/297-4056 |
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