Bright Horizons Drives Corporate Communications Initiatives with MediaMap Performa.Business Editors/High-Tech Writers WATERTOWN, Mass.--(BUSINESS WIRE)--June 16, 2003 MediaMap, the industry leader in delivering Communications Management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an (CM) solutions to corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. departments and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agencies, today announced that Bright Horizons (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BFAM BFAM Brother from Another Mother BFAM Bioinformatics for the Analysis of Mammalian Genomes BFAM Budget Formulation & Appropriation Model ) has implemented MediaMap Performa(TM) to enhance its overall corporate communications initiatives. Performa will provide new capabilities to Bright Horizons' global communications efforts. Bright Horizons, the world's leading provider of employer-sponsored child care, selected MediaMap Performa because of the product's comprehensive resources and user-friendly interface. Through MediaMap's industry-leading directory, Bright Horizons is now able to access hundreds of thousands of journalist and analyst profiles along with more than 180,000 editorial calendar opportunities. "As a result of MediaMap's comprehensive directory of journalists, analysts and editorial calendars, we are able to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. a much wider array of media opportunities while making efficient use of our resources ," said Ilene Hoffer, director of public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , Bright Horizons. "Having one centralized location for all of our communications efforts allows us to take full advantage of relevant media opportunities and quickly target the specific journalists that are interested in news and information regarding Bright Horizons." MediaMap Performa is a Web-based application See Web application. that is a one-stop communications solution to manage media relationships, distribute messages and measure results. Performa includes MediaMap's industry-leading North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Media directory and Premium Content packages, which offers the most comprehensive, accurate and up-to-date media intelligence on hundreds of thousands of journalists, analysts and editorial calendar opportunities. Its Performa application also offers the industry's most advance search capabilities, and is the first industry solution to deliver real-time media profile updates. "Corporate Communications departments are always looking to improve collaboration across all departments and regional offices and to prove the value of their efforts to senior management," said Ruth Habbe, executive vice president, MediaMap. "With MediaMap Performa, we are delivering to Bright Horizons a leading-edge solution that will help them improve their corporate communications productivity while expanding their media relations efforts and improving results." About MediaMap MediaMap delivers innovative Communications Management solutions that help public relations professionals more effectively manage, track and analyze communications with key audiences and promote corporate reputation growth and shareholder value. Each of these solutions incorporates MediaMap's comprehensive media intelligence, which provides the most in-depth and accurate profiles of all journalists and analysts across North America. More than 25,000 communications professionals at some of the world's best known corporations and over 90 percent of the top public relations agencies use MediaMap solutions each day to improve their media relations results. For more information on MediaMap call 888.225.4932 or visit www.mediamap.com. |
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