Briggs & Stratton Power Products Creates `Affordable Boating' Category; Fastest-selling, five horsepower outboard gets more Americans on water.Business Editors MILWAUKEE--(BUSINESS WIRE)--March 17, 2004 Briggs & Stratton(R) Power Products today announced its five horsepower outboard Not built in. Outboard devices are external to the main unit. Contrast with inboard. See offboard. became America's fastest-selling five horsepower in 2003. In the wake of the successful launch of the new outboard, the company confirms the emergence of an "affordable boating" category that is getting more Americans on the water. "We were confident that by introducing an outboard at a price dramatically lower than those already on the market, we could spur the creation of a new category for affordable boating," explained Tom Rugg, Briggs & Stratton marketing manager. "The fact that the product is now America's fastest-selling five horsepower outboard confirms that there's a significant population of would-be boaters looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a more affordable way to enjoy recreational boating." Briggs & Stratton shipped 15,000 units of its five horsepower outboard at a manufacturer's suggested retail price of $749. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Briggs & Stratton analysis of National Marine Manufacturers Association data, other manufacturers shipped a combined total of about 24,000 five horsepower outboards last year. "Our research shows 70 percent of people who bought our outboard were first-time buyers first-time buyer n → persona que compra su primera vivienda first-time buyer n → personne achetant une maison ou un appartement pour la première fois first-time buyer ," said Rugg. "We believe this further validates the emergence of a new affordable boating category." Research conducted prior to last year's introduction of the Briggs & Stratton five horsepower outboard suggested many consumers wanted to get into boating, but simply were unable to take the plunge because of the high cost. Outboard Specifics Designed for freshwater use, Briggs & Stratton's outboard provides power and performance features suitable for numerous recreational water activities. The lightweight outboard has a five horsepower, four-cycle engine that provides ample power to navigate lakes and rivers. It features a forward-neutral-reverse gearshift for increased maneuverability and an electronic ignition Electronic Ignition is a system utilised in automobile engines, replacing contact breaker points in the distributor A reluctor, igniter, and Hall Effect switch are installed in place of the breaker points, and the cam lobes on the distributor cam control the sensor, the ignitor for reliable starting. A three-gallon remote fuel tank provides up to six hours of running time. The outboard's four-cycle overhead valve “OHV” redirects here. For the vehicle registration class, see Off Highway Vehicle. An overhead valve (OHV) engine, also called pushrod engine or I-head engine engine design is both user- and environment- friendly. In addition to offering improved fuel efficiency and easier starts, the four-cycle engine eliminates the need to mix gas and oil. The outboard meets California Air Resources Board California Air Resources Board (CARB) is the "clean air agency" of the state of California in the United States. Established originally in 1967, it is a part of the California Environmental Protection Agency, an organization which reports directly to the California (CARB) and the Environmental Protection Agency Environmental Protection Agency (EPA), independent agency of the U.S. government, with headquarters in Washington, D.C. It was established in 1970 to reduce and control air and water pollution, noise pollution, and radiation and to ensure the safe handling and (EPA EPA eicosapentaenoic acid. EPA abbr. eicosapentaenoic acid EPA, n.pr See acid, eicosapentaenoic. EPA, n. ) emissions standards through 2006. The outboard is also designed with numerous safety features, including a neutral start safety switch, a patented over-speed protection device and a push-button (electronics) push-button - A roughly fingertip-sized plastic cover attached to a spring-loaded, normally-open switch, which, when pressed, closes the switch. Typical examples are the keys on a computer or calculator keyboard and mouse buttons. stop with safety lanyard that provide maximum operator control over the engine. Briggs & Stratton representatives are available to media. Additional media resources are available by visiting www.briggspowerproducts.com/outboard_mediakit.htm. Purchase locations can be found at www.briggspowerproducts.com. About Briggs & Stratton Briggs & Stratton's commitment is to make boating affordable for everyone. By applying our proven technology and manufacturing expertise to the marine industry, we're making it possible for more people to enjoy life out on the water. Briggs & Stratton Power Products is a wholly-owned subsidiary of Briggs & Stratton Corporation, the largest manufacturer of small, air-cooled engines for outdoor power equipment, such as lawn mowers, pressure washers and generators. The engines are backed by an authorized service network of more than 30,000 dealers worldwide. Briggs & Stratton engines can be found powering equipment in more than 90 countries on all seven continents. For more information, visit www.briggsandstratton.com. |
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