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Briggs & Stratton Power Products' New Electric Outboard Offers Price and Access; Priced $552 Under Competition, Outboard Gets More Americans on Restricted Waters.


Business Editors

MILWAUKEE--(BUSINESS WIRE)--April 1, 2004

Boaters now have a more affordable electric outboard Not built in. Outboard devices are external to the main unit. Contrast with inboard. See offboard.  choice to access environmentally restricted waterways The list of waterways is a link page for any river, canal, estuary or firth.
International waterways
  • Danish straits
  • Great Belt
  • Oresund
  • Bosporus
  • Dardanelles
. Briggs & Stratton Power Products today announced the arrival of its three-horsepower, primary propulsion Propulsion

The process of causing a body to move by exerting a force against it. Propulsion is based on the reaction principle, stated qualitatively in Newton's third law, that for every action there is an equal and opposite reaction.
 Electric Outboard. With a manufacturer's suggested retail price starting at $1,898, the Briggs & Stratton Electric Outboard is the first and only electric to deliver premium performance at a reasonable price.

"Our new Electric Outboard arrives at a time when environmental regulations and quality-of-life concerns are increasing the number of 'electric-only' waterways," explained Tom Rugg, Briggs & Stratton marketing manager. "We believe offering Briggs & Stratton performance at a reasonable price gives us an opportunity to drive rapid growth in the electric-boating category."

"A much wider group of manufacturers, marine dealers and marinas will have new market opportunities with the arrival of our Electric Outboard," Rugg added. "And boaters who previously were left on the shores of environmentally restricted waterways finally can get on the water."

The innovative Etek(TM) Electric Motor System is the heart of the Briggs & Stratton Electric Outboard, and a key part of Briggs & Stratton's ability to deliver an electric outboard priced hundreds of dollars less than competing products.

"By combining proven motor technology with Briggs & Stratton manufacturing expertise, we're able to be more efficient and drive cost out of the product while delivering premium performance," said Rugg.

In the last two years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company identified and then created an "affordable boating" category by introducing a five-horsepower, four-cycle outboard with a manufacturer's suggested retail price of $749.

Electric Outboard Specifics

Designed for freshwater use, Briggs & Stratton Power Products' Electric Outboard is available in remote or tiller styles. It is perfect for small runabouts, deck and pontoon pontoon, one of a number of floats used chiefly to support a bridge, to raise a sunken ship, or to float a hydroplane or a floating dock. Pontoons have been built of wood, of hides stretched over wicker frames, of copper or tin sheet metal sheathed over wooden  boats. The powerful, quiet, three-horsepower Etek(TM) Electric Motor System is emission-free, compliant with all state and federal emission standards Emission standards are requirements that set specific limits to the amount of pollutants that can be released into the environment. Many emission standards focus on regulating pollutants released by automobiles (motor cars) and other powered vehicles but they can also regulate  for outboard motors, and provides 150 pounds of maximum thrust. Standard run times include eight hours while trolling (1) Surfing, or browsing, the Web.

(2) Posting derogatory messages about sensitive subjects on newsgroups and chat rooms to bait users into responding.

(3) Hanging around in a chat room without saying anything, like a "peeping tom."
 and more than two hours when cruising.

The Electric Outboard starts easily, requires low-maintenance, and lets boaters change from forward to neutral to reverse in the touch of a button. Briggs & Stratton's Power Minder(TM) low-battery warning system alerts the operator of remaining run time.

The Electric Outboard requires a Power Supply Harness Kit (offered separately by Briggs & Stratton) and a 48-volt DC power system (sold at most marine dealerships).

Beginning in spring 2004 the Electric Outboard will be available at select marine dealers and through participating Briggs & Stratton dealers across the country. Visit www.briggspowerproducts.com for more information.

About Briggs & Stratton

Briggs & Stratton's commitment is to make boating affordable for everyone. By applying our proven technology and manufacturing expertise to the marine industry, we're making it possible for more people to enjoy life out on the water.

Briggs & Stratton Power Products is a wholly-owned subsidiary of Briggs & Stratton Corporation, the largest manufacturer of small, air-cooled engines Air-cooled engines rely on the circulation of air directly over hot parts of the engine to cool them.

Introduction
Most modern internal combustion engines are cooled by a closed circuit carrying liquid coolant through channels in the engine block, where the coolant
 for outdoor power equipment, such as lawn mowers, pressure washers A pressure washer is a mechanical device that uses high-pressure water to remove mold, grime, dust mud and dirt from surfaces and objects such as buildings, vehicles and concrete road surfaces.  and generators The engines are backed by an authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 service network of more than 30,000 dealers worldwide. Briggs & Stratton engines can be found powering equipment in more than 90 countries on all seven continents. Visit www.briggsandstratton.com for more information.

Media Resources Available At:

www.briggspowerproducts.com/electric_outboard_mediakit.asp
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 1, 2004
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