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Brigade Names Norman Din Vice President of Marketing Strategy.


Business Editors

CHICAGO--(BUSINESS WIRE)--Dec. 4, 2002

Brigade Corporation, a global provider of business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in  and customer relationship management solutions, today announced that Norman Din, 48, has joined the company as Vice President of Marketing Strategy.

Mr. Din, who will be based in the Brigade Chicago office, previously was the Global Marketing Leader for the business process outsourcing service line at PricewaterhouseCoopers. Mr. Din will report directly to Raymond E. Bayley, Chairman and Chief Executive Officer of Brigade Corporation.

"There are very few individuals who know our industry as well as Norman," commented Raymond E. Bayley, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Brigade, in making the announcement. "This is a big coup for the company and our clients. Norman has the insight and experience to positively impact our business and the business process outsourcing industry. We are pleased to welcome him to the Brigade family."

"I joined Brigade because I share their belief that the value of human capital has largely been missing or completely undervalued Undervalued

A stock or other security that is trading below its true value.

Notes:
The difficulty is knowing what the "true" value actually is. Analysts will usually recommend an undervalued stock with a strong buy rating.
 in the outsourcing equation. We intend to acquire the very best teams that excel at Verb 1. excel at - be good at; "She shines at math"
shine at

excel, surpass, stand out - distinguish oneself; "She excelled in math"
 serving large, global enterprises and through independence and investment we will help them thrive," commented Norman Din.

While at PricewaterhouseCoopers, Norman participated in a range of leadership roles that developed the organization's product offering, pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing
Setting the price based upon prices of the similar competitor products.
 and physical deployment Previously, Norman held the position of Managing Director with Mesirow Financial, where he was responsible for strategy and operations for corporate real estate services, and was a co-founder and Chairman of Din & Pangrazio, Inc., an award winning marketing communications firm. Mr. Din holds a BS degree in Visual Communications from the Institute of Design at the Illinois Institute of Technology Illinois Institute of Technology, in Chicago; coeducational; founded 1940 by a merger of Armour Institute of Technology (founded 1892) and Lewis Institute (1896). .

About Brigade Corporation

Brigade is a leading provider of business process outsourcing and customer relationship management solutions to Global 1000 corporations. Brigade's global service delivery model, including large-scale operations in India, leverages global labor markets and world-class outsourcing process expertise to provide multi-national corporations with high quality customer relationship management and outsourcing options. Brigade dramatically improves business processes while delivering them at substantially lower costs. Brigade's lead investor is General Atlantic Partners, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a global private equity investment firm focused exclusively on information technology, process outsourcing and communications. See: www.brigade.com.

About General Atlantic

General Atlantic Partners, LLC, is the world's leading private equity investment firm focused exclusively on investing in information technology, process outsourcing and communications businesses globally. The firm was founded in 1980 and has over $5 billion in capital under management. General Atlantic has invested in over 120 IT companies and has current holdings in over 60 companies, of which almost one-third are based outside the United States and which include Bottomline Technologies, Critical Path, E*TRADE Group, Eclipsys, Exact, EXE Exe (ĕks), river, c.55 mi (90 km) long, rising in the Exmoor, Somerset, SW England, and flowing S across the Cornwall peninsula, past Exeter to the English Channel at Exmouth.  Technologies, Exult, iFormation Group, IXOS Software AG, Manugistics, Patni Computer Systems Patni Computer Systems Ltd., is a provider of Information Technology services and business solutions. The company employs over 14,000 people, and has 23 international offices across the Americas, Europe and Asia-Pacific,as well as offshore development centers in 8 cities in India. , Predictive Systems, Priceline.com, ProBusiness, ProxyMed, RebusHR, Screaming Media, SESA SESA State Employment Security Agency
SESA Systems Engineering Society of Australia
SESA Servicio Ecuatoriano de Sanidad Agropecuaria (Agricultural Sanitary Ecuadorian Service) 
, SRA International, Upromise, Xchanging and Zagat. The firm is distinguished within the investment community by its deep experience and expertise in information technology, its global perspective and worldwide presence, its long-term approach to investments, and its commitment to provide sustained strategic assistance for its portfolio companies. General Atlantic has about 90 professionals among its 140 employees worldwide with offices in Greenwich, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Palo Alto, Reston, London, Dusseldorf, Singapore, Tokyo, Mumbai, Hong Kong, and Sao Paulo. See www.gapartners.com for additional information.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 4, 2002
Words:559
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