Brig. Gen. (Ret.) Meir Shariv Returns to Market CATS.HERZLIYA PITUACH, Israel--(BUSINESS WIRE)--Dec. 24, 1996-- Rada Electronic Industries Ltd. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :RADIF), a leading aerospace electronics business, today announced that Brig. Gen. (Ret.) Meir Shariv is taking back the lead in marketing Rada's CATS product. Rada Chief Executive Officer Haim Nissenson said General Shariv led the most critical phase of CATS marketing during the Company's successful effort to penetrate the commercial aviation market. "He was responsible for the first sales to our biggest customer, British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. , as well as Olympic Airways, Air Mauritius Air Mauritius is the national airline of Mauritius, based in Port Louis. It operates regional and international services to over 30 destinations with 80 flights per week. Its main base is Sir Seewoosagur Ramgoolam International Airport, Mauritius[1]. and Bedek Aviation, and laid the foundation for many others as well as Rada's penetration of the Chinese market," Mr. Nissenson added. General Shariv also was responsible for sales of more than 25 Rits, a military version of CATS, to the Israeli Air Force The Israeli Air Force (IAF; Hebrew: זרוע האויר והחלל, Zroa HaAvir VeHaḤalal , Army and Navy. "Management believes that General Shariv's renewed involvement will help accelerate sales of CATS worldwide," Mr. Nissenson said. General Shariv served 30 years in the Israeli Defense Force Noun 1. Israeli Defense Force - the ground and air and naval forces of Israel IDF military force, military group, military unit, force - a unit that is part of some military service; "he sent Caesar a force of six thousand men" , joining Rada as Vice President, Marketing, in 1985, when Rada had sales of approximately $6 million. He remained head of marketing until 1993, when Rada posted sales of roughly $33 million. In November, 1995, General Shariv joined Rada's Board of Directors. In 1990, in anticipation of the decline in military budgets, Rada initiated the adaptation of its line of military avionics test equipment to the commercial aviation market. Rada then embarked on an ambitious research, development and marketing effort to support its new strategy. Rada Electronic Industries Ltd. is incorporated in Israel and has subsidiaries in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. The Company is engaged in the development and marketing of advanced electronic equipment for the aerospace and commercial aviation markets. CONTACT: Gabriel Sered Rada Electronic Industries Tel. 516-938-7878 or Leslie Creutzfeldt Wolf The Anne McBride Anne C. McBride (born Nova Scotia) was a frequent candidate in Canadian federal and provincial elections and by-elections in the 1970s, 1980s and 1990s. McBride was an ordained minister in the Assemblies of God, a Pentecostal Christian denomination. Co. Tel.212-752-0504 |
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