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Brience and ArrowPoint Partner to Optimize Performance and Scalability for Delivery of Priority Wireless and Broadband Web Services.


Business Editors & High Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--May 31, 2000

Leading Visionaries in Dynamic Delivery of Premium Web Content

Will Offer New Levels of Network Intelligence for Wireless

and Broadband Application Infrastructures

Brience, Inc., a new company providing enterprise solutions that enable the delivery of Internet content to any wireless or broadband device, today announced a strategic alliance with ArrowPoint Communications (Nasdaq:ARPT ARPT Airport
ARPT Ateneo Rifle Pistol Team
ARPT Adaptive Research Planning Teams
ARPT Adenine Phosphoribosyltransferase
ARPT Access Region Prediction Table
), a leading provider of Web switches and Web network services software that optimize e-commerce and Internet content delivery. Brience will tightly integrate its Premium Service Framework software platform for customized information delivery with ArrowPoint's Content Smart(TM) Web switching Using a Web switch to route Web traffic to the server that can process it most efficiently. See Web switch.  technology, establishing a new level of network intelligence to personalize service levels, dynamically manage bandwidth and prioritize information requests. Allowing global e-businesses to offer the highest levels of service based on the detection of Web devices, pipes and content, the ArrowPoint-Brience partnership focuses on maximizing performance, scalability and availability for wireless and broadband access See broadband and wireless broadband. .

"This alliance demonstrates our commitment to helping businesses offer new kinds of customer experiences, while defining the role of broadband and wireless in the enterprise," said Rod McGeary, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Brience. "As companies strive to provide meaningful customer experiences via multiple channels, scalability becomes a huge issue. By teaming with visionaries like ArrowPoint to prioritize service levels across all dimensions, including device, pipe, content, customer requirements and system limitations, Brience is removing the scalability barrier."

Powered by its intelligent WebNS(TM) software, ArrowPoint's Web switches direct content requests to servers optimized to deliver that content and conduct e-commerce. Unlike traditional switching products, ArrowPoint's solutions deliver full URL- and cookie-based switching for routing traffic to designated servers, thereby helping to eliminate bottlenecks. Brience's Premium Service Framework detects and monitors device capabilities, prioritizes requests, rates the pipe and uses personalized profiles to enable customized broadband and wireless experiences. By integrating these technologies, Brience will maximize performance and scalability to ensure e-businesses can offer the highest level of services for their mobile and broadband customers without reinventing their network architectures.

"Working with emerging market leaders like Brience demonstrates the unique value of ArrowPoint's intelligent Web switches," stated Cheng Wu Cheng Wu (程武; b. 201) was an officer under the Cao Wei of the Three Kingdoms period in China. Cheng Wu was the son of Cheng Yu. Cheng Wu served under Xiahou Mao when fighting against the army under Shu, then having Xiahou Mao surround and then attack Zhao Yun as to , chairman and CEO of ArrowPoint. "By leveraging ArrowPoint's products, Brience can further enhance the capabilities of its e-business infrastructure solutions for the broadband and wireless enabled device marketplace."

About Brience

Brience is a leading provider of enterprise solutions that enable companies to leverage their current e-business infrastructures to dynamically customize and deliver information. Brience is the first company to develop technology that allows enterprises to personalize customer experiences through any broadband or wireless device, including mobile phones and PDAs. Backed by a $200 million equity investment from GTCR GTCR Glacier Travel and Crevasse Rescue  Golder Rauner, the company focuses on defining the role of broadband and wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 in the enterprise arena. Additional information about Brience can be found at http://www.brience.com.

About ArrowPoint

ArrowPoint provides Content Smart(TM) Web switches and WebNS(TM) software that optimize e-commerce and content delivery. Powered with patented "content switching" technology, ArrowPoint solutions are used by e-commerce, content distribution and Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  industry leaders to deliver reliable transactions and prioritized services that build lasting, profitable customer relationships. On May 5, 2000, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 (Nasdaq:CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
) announced a definitive agreement to purchase ArrowPoint for $5.7 billion. ArrowPoint is headquartered in Acton, Mass., with worldwide operations throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Latin America and the Pacific Rim. For more information, call 978/206-3000 or visit the company Web site at www.arrowpoint.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 31, 2000
Words:579
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