Brience Joins Wireless Application Protocol Forum; Leading Provider of Next-generation Wireless and Broadband Solutions for the Enterprise Joins Consortium of Wireless Industry Leaders.Business Editors/Technology Writers SAN FRANCISCO--(BUSINESS WIRE)--May 9, 2000 Brience, Inc., a new company providing solutions enabling device-specific content to any wireless or broadband device, today announced its membership in the Wireless Application Protocol (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ) Forum. With technology that allows businesses to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. customer interactions across all dimensions, Brience joins wireless industry leaders to help advance WAP as the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for wireless information services See Information Systems. on mobile devices. The WAP Forum (Wireless Application Protocol Forum, Mountain View, CA, www.wapforum.org) An organization founded in 1997 to promote a wireless standard for smartphones and mobile terminals. In 2002, it merged into the Open Mobile Alliance. See OMA and WAP. was founded by Ericsson Inc., Motorola Inc., Nokia Corp., and Phone.com Inc., and is the industry association that developed the WAP standard. Comprised of over 200 members from all segments of the wireless industry, its primary goals are to ensure product interoperability and growth of the wireless market. As Brience delivers solutions that will define the role of broadband and wireless in the enterprise, the company will participate in driving the future evolution and expansion of WAP. "The WAP standard's compatibility with current Internet standards See Internet Engineering Task Force. and technologies complements our goal of enabling businesses to leverage existing e-business infrastructures. Providing the first enterprise-level solutions that enable e-businesses to customize and deliver information to broadband and wireless devices, Brience is in a position to make unique contributions to the WAP Forum," said Rod McGeary, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brience. "Joining the WAP Forum also advances our efforts to develop technologies and services that allow businesses to enrich content delivery and improve customer relationships." About Brience Brience is a leading provider of enterprise solutions that enable companies to leverage their current e-business infrastructures to dynamically customize and deliver information. Brience is the first company to develop technology that allows enterprises to personalize customer experiences through any broadband or wireless device, including mobile phones and PDAs. Backed by a $200 million equity investment from GTCR GTCR Glacier Travel and Crevasse Rescue Golder Rauner, the company focuses on defining the role of broadband and wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. in the enterprise arena. Additional information about Brience can be found at http://www.brience.com. About the WAP Forum The WAP Forum is an industry association that has developed the de-facto world standard for wireless information and telephony services on digital mobile phones and other wireless terminals. Handset manufacturers representing 95 percent of the world market across all technologies have committed to shipping WAP-enabled devices. Carriers representing more than 100 million subscribers worldwide have joined the WAP Forum. These commitments will put 10s of millions of WAP-browser-enabled products in consumer hands by the end of 2001. WAP Forum membership is open to all industry participants. For further details on the Forum and its members, please visit the Forums Web site at www.wapforum.org. The Web site also includes a downloadable version of WAP V1.1. WAP and all WAP-based marks are world-wide trademarks or registered trademarks of Wireless Application Protocol Forum Ltd. |
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