Brience Enables BarPoint.com's Customers to 'Comparison Shop' Using Any Wireless Device.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Dec. 20, 2000 BarPoint.com Web Site Ready for M-Commerce In Only Six Weeks -- Just in Time for the Last-Minute Holiday Shopping Rush Brience Inc., the leading provider of network-aware mobile platform software that extends enterprise applications to wireless devices, today announced that it has successfully mobile-enabled BarPoint.com's business-to-consumer Web site (www.barpoint.com). Shoppers can now access BarPoint.com's comparison-shopping information using wireless devices including cellular telephones, Palm Pilots, PocketPCs or Blackberry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry RIMs. Brience(TM) deployed its solution in only six weeks, enabling BarPoint.com to better serve its customers in the final days of the holiday shopping season. "Our customers choose BarPoint.com because we empower them to make better buying decisions -- there's no time of year when that knowledge is in greater demand than now, and there's no more convenient way to access the information than via a wireless hand-held device," said, Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , Chief Technology and Privacy Officer at BarPoint. "The Brience mobile software platform was the only product on the market that could offer us both an immediate mobile-commerce solution and a long-term strategic growth plan that ultimately enables our customers to access BarPoint.com's information from any wireless device -- and they can do it in a swift and painless pain·less adj. Free from complication or pain: a painless operation. pain  less·ly adv. implementation cycle." Brience now enables BarPoint.com customers to enter or scan a UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). symbol or barcode from any store shelf into a wireless device in order to access relevant product, price comparison and store information -- from any location, at any time. While many sites already offer wireless access to basic information such as e-mail, stock quotes and sports scores, Brience and BarPoint.com are together bringing that convenience to the next level, wirelessly delivering specific product information into users' hands while they are still in a store. "BarPoint.com was looking to wirelessly-enable its core business activities on an aggressive time-schedule without compromising the quality of its customer experience," said Keyur Patel, chief strategy officer of Brience. "Within six weeks, we've already deployed on multiple devices and are helping BarPoint.com realize competitive advantage and deliver improved customer service. This is only the beginning of a long-term business relationship, as a key benefit of the Brience platform is that it's designed to open BarPoint.com's product information and shopping service to users of virtually any Internet appliance Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. ." About BarPoint.com BarPoint.com is a leading online and wireless product information and shopping service and a pioneer in the use of unique product identifiers, such as the UPC barcode number, and patent pending "reverse search" technology to simplify the process of finding meaningful product information. As a content provider, retail sales facilitator, and applications developer, BarPoint is dedicated to helping businesses and consumers make better buying decisions. Whether using a handheld device to scan or manually enter the product's UPC or even accessing BarPoint's website from a desktop computer, BarPoint.com is the most direct route to better, more informed purchasing decisions -- anytime, anywhere. The Company has previously announced strategic alliances with companies such as AT&T Wireless (NYSE NYSE See: New York Stock Exchange :AWE), Motorola (NYSE:MOT), Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , Go America (Nasdaq:GOAM GOAM Government of Armenia ), i3 Mobile, Inc. (Nasdaq:IIIM IIIM International Institute of Islamic Medicine IIIM Islamic Information Institute of Manitoba ), JP Systems, and Symbol Technologies (NYSE:SBL SBL Society of Biblical Literature SBL Symbol Technologies, Inc. (NYSE symbol) SBL Spamhaus Block List SBL Space-Based Laser SBL Securities Borrowing and Lending SBL Supreme Beings of Leisure (band) ) and last year acquired Synergy Solutions, which is now a wholly owned BarPoint.com subsidiary. BarPoint is uniquely positioned to benefit from the growth in mobile commerce as wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. , mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings and scanning technologies converge. About Brience Brience is the leading provider of mobile platform software for the Adaptive Web. The Brience 2.0 Framework(TM) platform is a highly scalable, rapidly deployable system that extends enterprise applications and Internet content to any wireless device over any bandwidth while delivering a consistent and rich user experience to enable the always-on enterprise. Additional information about Brience can be found at www.brience.com or by calling 1-866/BRIENCE. Note to Editors: Brience and Brience 2.0 Framework are trademarks of Brience, Inc. All other trademarks and registered trademarks are trademarks of their respective holders. |
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