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Briefly Stated Reveals New Booth at MAGIC Marketplace.


Entertainment Editors/Business Editors

MAGIC Marketplace

NEW YORK--(BUSINESS WIRE)--Feb. 19, 2004

Briefly Stated, Inc. (Booth # CA9010), an apparel industry licensee recognized by the Licensing Industry Merchandisers' Association (LIMA Lima, city, Peru
Lima (lē`mə, Span. lē`mä), city (1990 metropolitan area est. pop. 6,400,000), W Peru, capital and largest city of Peru. Its port is Callao.
) as 2002 Entertainment Licensee of the Year Award, will reveal its newly-designed tradeshow booth at MAGIC Marketplace in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , February 23 - 26, 2004.

Briefly Stated's new booth will showcase the apparel company's licensed properties in four divided sections: Girls & Boys, Womens, Mens License, and Mens Branding.

Properties also are featured on the booth's seven walls via a collage collage (kəläzh`, kō–) [Fr.,=pasting], technique in art consisting of cutting and pasting natural or manufactured materials to a painted or unpainted surface—hence, a work of art in this medium.  of original artwork created by Briefly Stated Art Director, Jim Litterio and his creative team, in collaboration with Briefly Stated's licensors. The booth welcomes visitors to relax in its central lounge, complete with comfy com·fy  
adj. com·fi·er, com·fi·est Informal
Comfortable.


comfy
Adjective

[-fier, -fiest] Informal comfortable

Adj. 1.
 couches and a flat-screen plasma television which will run cartoon episodes of Briefly Stated's licenses.

"Briefly Stated's new booth is designed to showcase our properties," said Litterio. "The expanded, original booth design is representative of how Briefly Stated has grown as a company with its licensed properties."

Briefly Stated worked with design firm Lundi Design to conceptualize con·cep·tu·al·ize  
v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es

v.tr.
To form a concept or concepts of, and especially to interpret in a conceptual way:
 and create the booth which will be revealed at the MAGIC Marketplace in Las Vegas, booth number CA9010.

About Briefly Stated

Since 1988 Briefly Stated, a privately-held apparel company, offers high-quality lines of men's, women's and children's underwear and sleepwear. Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Briefly Stated is dedicated to collaborating with licensors through strategic partnerships, and providing retail buyers with fashion-forward designs, innovative and diverse product assortments and exceptional quality and service. Briefly Stated can be reached at 800-274-3373, ext. 217.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 19, 2004
Words:262
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