Briefing.A FIRST PERSON ACCOUNT OF RUNNING A SMALL BUSINESS BEFORE wines from around the world could be found at any neighborhood supermarket and microbreweries began popping up like mushrooms in a wet field, John Daume provided a solution for wine and beer lovers hankering for distinctive libations. In 1972, he opened a shop in Woodland Hills and began supplying ingredients and products for do-it-yourself wine- and beer-making. Today, The Home Beer/Wine/Cheesemaking Shop attracts hobbyists of all ages. Staff reporter Claudia Peschiutta talked to Daume about the hobby A hobby is a spare-time recreational pursuit. Origin of term A hobby-horse was a wooden or wickerwork toy made to be ridden just like the real hobby. From this came the expression "to ride one's hobby-horse", meaning "to follow a favourite pastime", and in turn, and making a living off of it. "We've always approached the hobby from a very professional standpoint The Standpoint is a newspaper published in the British Virgin Islands. It was originally published under the name Pennysaver, largely as a shopping-coupon promotional newspaper, but since emerged as one of the most influential sources of journalism in the and tried to pass along correct academic knowledge. "Over the years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time business has developed a very solid reputation as being sort of the mecca for dedicated wine-, beer- and cheese-making hobbyists. "Our customers are people who like a hobby. They like beer or wine or cheese or all of the above, and they enjoy the satisfaction of making it. "Why in the world would you do that in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, ? We don't make things in Southern California. We're a consumer society. We want it now. (But) there's a satisfaction in being a consumer of what you produce. "I always say to people, 'If you want to make beer or wine as good as you can buy, or better, you have to do it right.' That means knowing what you're doing and starting with good ingredients and paying attention Noun 1. paying attention - paying particular notice (as to children or helpless people); "his attentiveness to her wishes"; "he spends without heed to the consequences" attentiveness, heed, regard to details. "You have a certain investment in start-up equipment. It's about $100 to get into beer and about $150 to get into wine. After that, it's just the cost of the ingredients. "Beer is about a three-to-four-week process, and wine is about a three-month to a yearlong year·long adj. Lasting one year. Adj. 1. yearlong - lasting through a year; "attending yearlong courses" long - primarily temporal sense; being or indicating a relatively great or greater than average duration or (process). Cheese can take anywhere from overnight for a cottage cheese cottage cheese a soft, uncured cheese made from soured skim milk; most of the lactose is removed with the whey. Used in low-residue diets for dogs and cats. to months for a sharp cheddar. "It's not rocket science rocket science n. 1. Rocketry. 2. Informal An endeavor requiring great intelligence or technical ability. . You would probably think wine is harder to make than beer, but the reality is that beer is much more demanding because of bacterial considerations. You have to be much more precise. Wine pretty much makes itself. Good fruit makes good wine. "We have a very strong beer-making club and a very strong wine-making club to keep people involved. Advertising really doesn't work. We advertise in all the Yellow Pages, of course. People have to really want to do it, and then, they find you. "After 30 years, we've tried anything from fliers to radio to local newspapers. It's almost a waste of money." |
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