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Bridging the divide.


Sensitivity to the ethnic diversity of your clients is just good business in California, where 53 percent of the population are people of color Noun 1. people of color - a race with skin pigmentation different from the white race (especially Blacks)
people of colour, colour, color

race - people who are believed to belong to the same genetic stock; "some biologists doubt that there are important
, 25 percent were born outside the U.S. and 40 percent speak a language other than English at home.

So when a respected national group promoting health care quality held a competition to see which managed care plans offered the most innovative programs for bridging cultural and linguistic divides, it wasn't a surprise that six of the 10 winners had roots in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  area and other parts of Golden State.

"It really demonstrates that California is in the lead when it comes to providing culturally appropriate health care services." said John Friedman, spokesman lot the Washington D.C.-based National Committee for Quality Assurance National Committee for Quality Assurance Medical practice A private, not-for-profit organization which has become the leading accreditor of managed care plans; in site visits, NCQA reviewers evaluate a managed care plan in terms of quality management, physicians' .

Los Angeles-based L.A. Care Health Plan, Thousand Oaks-based Blue Cross of California Partnership Plan Inc., Woodland Hills-based Health Net of California, and the Michigan affiliate of Long Beach-based Molina Healthcare Inc. were honored this month at NCQA's annual conference in Redondo Beach Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. . Also honored were two Bay Area plans.

The Blue Cross program focused out better outreach to MediCal and Healthy Families clients who were ethnic minorities, especially Spanish-speakers, and weren't getting the proper training in how to use theft asthma inhalers Asthma inhalers are devices for treating asthma. They contain an asthma medication--a drug that treats the symptoms of asthma. The most widely used variety are pressurised aerosols metered-dose inhalers (MDI) using a carrier substance to suspend the drug, pressurise the system and . The program involved special outreach to pharmacists to let them know these patients were eligible for an extended consultation, for which the pharmacist would receive higher reimbursement.

Dr. Dawn Wood, vice president and medical director for Blue Cross parent WellPoint Inc.'s state sponsored businesses, said her division was able to document increased utilization of inhalers among its target group, and the gaps in compliance among different ethnic groups narrowed.

At L.A. Care Health Plan, whose 750,000 members make it the nation's largest Medicare-Medicaid managed care provider, the emphasis was on promoting pediatric pediatric /pe·di·at·ric/ (pe?de-at´rik) pertaining to the health of children.

pe·di·at·ric
adj.
Of or relating to pediatrics.
 weight management programs among ethnic groups, especially those in which chubby chub·by  
adj. chub·bi·er, chub·bi·est
Rounded and plump. See Synonyms at fat.



[Probably from chub (from the plumpness of the fish).
 children are often considered healthy.
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Article Details
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Title Annotation:HEALTH CARE & BIOTECH
Author:Crowe, Deborah
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Sep 25, 2006
Words:324
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