Bridgewater Systems Appoints EMEA Managing Director of Sales.Role Allows for Additional Concentration on Expanding Opportunities in Europe, Middle East and Africa Markets OTTAWA -- Bridgewater Systems, a leading developer of subscriber-centric policy management software for IP-based services, today announced the appointment of Mike Betz to the position of managing director of sales for Europe, Middle East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ). Based in Munich, Germany, Betz will lead Bridgewater's efforts in developing a rapidly growing international customer base. He joins the company as it extends its reach to wireless and broadband service providers in this important growth market for IP-based services. Betz will lead Bridgewater's direct sales and service activities in EMEA, and work closely with the company's established sales channels including Nortel Networks and Alcatel. With the company actively engaged in trials with service providers and partners across Europe, Betz will help Bridgewater accelerate opportunities in broadband and GSM markets. The appointment of Betz follows the opening earlier this year of Bridgewater's European headquarters and the expansion of operations in Asia. Prior to joining Bridgewater Systems, Betz spent 20 years in senior positions within the sales, marketing and product management groups of leading telecommunications and technology organizations. Betz most recently served as vice president and managing director of Whale Communications' EMEA operations. He also held a series of high-level roles at a number of networking companies including Concord Communications, System Management Arts (SMARTS) Inc., Compuware Corp., Oracle and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . "Our continued international expansion builds on strong interest from service providers across the globe who are seeking solutions that help them quickly launch new services and maximize profits," said Ed Ogonek, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bridgewater Systems. "Mike's leadership skills and thorough understanding of the market will play a key role in strengthening our presence among service providers in this region." About Bridgewater Systems Bridgewater Systems develops the industry's most advanced subscriber-centric policy management software for IP-based services. Its solutions help global service providers maximize profits and launch new services faster. Bridgewater does this by providing them with a unified view of their subscribers across all access technologies. With Bridgewater's software, service providers have an intelligent policy-decision point for the management of subscribers, applications, and network resources. The Bridgewater Systems' product suite delivers high performance policy management via its market-leading authentication, authorization and accounting (AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. ) and Dynamic Host Configuration Protocol (protocol) Dynamic Host Configuration Protocol - (DHCP) A protocol that provides a means to dynamically allocate IP addresses to computers on a local area network. The system administrator assigns a range of IP addresses to DHCP and each client computer on the LAN has its TCP/IP (DHCP (Dynamic Host Configuration Protocol) Software that automatically assigns temporary IP addresses to client stations logging into an IP network. It eliminates having to manually assign permanent "static" IP addresses. DHCP software runs in servers and routers. ) systems. It also offers a range of modular products for application support, mediation, and dynamic broadband management. Bridgewater Systems' proven carrier-class products deliver on-demand data services, extensive revenue capture capabilities, and out-of-the-box value that can be deployed in weeks - instead of months. More than 60 leading service providers from around the globe (including: Verizon Wireless, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Bell Mobility, Virgin Mobile USA Virgin Mobile USA (NYSE: VM) is a cellular telephone company that is a joint-venture between Sir Richard Branson's Virgin Group and Sprint Nextel. Virgin Mobile USA uses Sprint's CDMA-based Personal Communications Service (PCS) network. ) trust Bridgewater's technology and business insight to help them deliver world-class services. Founded in 1997, Bridgewater Systems is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . www.bridgewatersystems.com |
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