Bridget Jones Reveals Diary Secrets to Mobile Users in Asia; RIOT-E Rolls Out Original Wireless Content to Support Film Launch.Business/Entertainment Editors LONDON--(BUSINESS WIRE)--Aug. 16, 2001 Riot Riot Attica city in New York housing state prison; one of the worst prison riots in American history occurred there (1971). [Am. Hist.: NCE, 182] Birmingham riots melee resulting from civil rights demonstrations (1963). [Am. Hist. Entertainment (RIOT-E, www.riot-e.com), the global leader in wireless entertainment, is to give mobile phone users in Asia a new daily diary update from Bridget Jones. The company is partnering with Japanese operators NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. and J-Phone in Japan, Australia's biggest operator Telstra and market leader Globe in the Philippines. This will add a mobile dimension to the film's marketing campaign. The Bridget Jones's Diary SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. services were first launched in the UK in April. It provides fans who subscribe with original content through a variety of services including dating advice, dieting techniques, alcohol units consumed, thigh thigh (thi) femur; the portion of the leg above the knee. thigh n. The part of the leg between the hip and the knee. Also called femur. circumferences and self-help theories. RIOT-E is using the successful Bridget Jones brand for its new Asia service because of the book's popularity in the region. It is currently the biggest selling English-language novel in Japan. "Success in this market is all about understanding what type of content people want and providing them with it," said Darrell Purviance, Senior Vice President of Global Sales and Marketing at RIOT-E. "Bridget Jones's Diary has captured the imagination of readers in Asia, where the book enjoys a huge following. Helen Fielding has provided us with original content, not available anywhere else and this adds real value to our offering," he continued. "At RIOT-E we are combining high-quality content linked to an exciting and world-reknown brand, with technology that allows it to be distributed via one of the most popular methods of communication." Bridget Jones's Diary, which has sold six million copies, has been translated into 25 different languages and published in 33 countries. RIOT-E has identified a huge potential market, with 47 million subscribers in Japan, eleven million subscribers in Australia, and six million subscribers in the Philippines. Asian users are increasingly using the text message as an entertainment tool as well as a method of communication with over 5 billion text messages sent every month in the region (Mobile Lifestreams). "The introduction of games like X-Men, The Punisher pun·ish v. pun·ished, pun·ish·ing, pun·ish·es v.tr. 1. To subject to a penalty for an offense, sin, or fault. 2. To inflict a penalty for (an offense). 3. and SMS Murderer in the Asian market has shown us the potential that is there," said Jan Wellmann, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RIOT-E. "This market is huge and still growing, and branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. has become the key driver." The content for the entertainment service is provided through an exclusive agreement between RIOT-E and Helen Fielding, the creator of Bridget Jones. As well as designing the content, RIOT-E also uses its own platform to distribute it to subscribers. NOTES TO EDITORS About Riot Entertainment Ltd (www.riot-e.com) Founded in February 2000, Riot Entertainment immediately established itself as the most innovative publisher, creator, and distributor of entertainment in the wireless sector. RIOT-E brings with it imagination and style that enables wireless gaming, communication and commerce worldwide. Games created by RIOT-E are promoted and co-branded in parallel with highly visible international media releases such as movies, TV-shows, and sports events. RIOT-E has successfully launched its Bridget Jones and X-Men mobile services with operators in Europe and Asia and has secured exclusive rights to mobile content based on New Line Cinema's "The Lord of The Rings" film trilogy A company founded in 1979 by Gene Amdahl to commercialize wafer scale integration and build supercomputers. It raised a quarter of a billion dollars, the largest startup funding in history, but could not create its 2.5" superchip. . RIOT-E currently has offices in Helsinki, Singapore, Manila Manila (mənĭl`ə), city (1990 pop. 1,601,234), capital of the Philippines, SW Luzon, on Manila Bay. Manila is the center of the country's largest metropolitan area, its chief port, and the focus of all governmental, commercial, industrial, , London, Paris, Berlin, Rome and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and employs 70 people worldwide. This press release is also accessible online at www.Waymaker.net. The following files are available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. : http://www.waymaker.net/bitonline/2001/08/16/20010816BIT00760/bit0001.doc http://www.waymaker.net/bitonline/2001/08/16/20010816BIT00760/bit0001.pdf |
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