Bridgestone/Firestone Celebrates Firestone Legacy by Launching Centennial Web Site.Business Editors/Automotive Writers NASHVILLE, Tenn.--(AutomotiveWire)--March 20, 2000 Interactive Elements Educate, Pay Back "100 Who Serve" Let your fingers do the walking, through history -- that is -- on the recently launched Firestone fire·stone n. 1. A flint or pyrite used to strike a fire. 2. A fire-resistant stone, such as certain sandstones. Noun 1. Centennial Web site. The site (www.firestone100.com) commemorates 100 years of the Firestone legacy by offering a look back in history at the Firestone brand, and a look forward, through an on-line promotion, to discover and award the philanthropic efforts of individuals today. Throughout the year 2000, Bridgestone/Firestone, the successor to the company started by Harvey S Harvey, city (1990 pop. 29,771), Cook co., NE Ill., a suburb S of Chicago; inc. 1895. Its manufactures include steel castings, metal products, chemicals, machinery, and electronic equipment. Harvey has an oil research center. The city was founded by Turlington W. . Firestone, is celebrating the legacy he began when he established the Firestone Tire and Rubber Company The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era. Firestone soon saw the huge potential for marketing tires for automobiles. in 1900. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kenji Shibata, president of Bridgestone/Firestone, "The concept of launching a Centennial Web site was to educate the world on the contributions made by Harvey S. Firestone, one the 20th century's greatest entrepreneurs. In addition, to celebrating the Firestone brand, the Web site and the corporation want to mirror the company's early philanthropic efforts. The `100 Who Serve' promotion, which is one of the elements on the Centennial Web site, lets Bridgestone/Firestone give back to society, by offering monetary contributions to the selected charity of 100 individuals `who serve' in their communities. "The site takes users back to the horse and buggy The horse and buggy (in American English) or horse and carriage (in British English) refers to a light, simple two-person carriage drawn by one or two horses. It was made with two wheels in England and with four wheels in the United States. age and then thrusts them into contemporary times with advanced technology and interactive elements," says Shibata. "The news releases and photos offer a snapshot of life in the early 1900s. The Centennial Survey results and the `100 Who Serve' promotion showcase life today in the year 2000." Firestone100.com taps the resources of company archives, the University of Akron Enrollment in fall 2006 was 23,539 students.[1] The school offers more than 200 undergraduate degrees [2] and 100 graduate degrees [3]. The University's best-known program is its College of Polymer Science and Polymer Engineering, which is located in a Library, the tire and rubber industry archives and historic photo collections to showcase the company's development. It also offers site visitors a nostalgic trip down memory lane to relive re·live v. re·lived, re·liv·ing, re·lives v.tr. To undergo or experience again, especially in the imagination. v.intr. To live again. one of Firestone's most memorable marketing campaigns by listening to the jingle, "Where the Rubber Meets the Road." Firestone100.com offers the following content modules: History - An overview of the company's history beginning in 1900 and through the year 2000 as Bridgestone/Firestone now boasts an impressive global presence after following a successful merger with the Bridgestone Corporation of Japan. Photo Archive - Rare and unusual glimpses of company and American history are featured in this module including some of the world's most famous innovators, who were also friends, Harvey S. Firestone, Henry Ford and Thomas Edison. "100 Who Serve" - This is an on-line promotion which offers the chance to nominate someone who is always giving. Promotion winners receive monetary donations to the charity of their choice. The Road Ahead - Community events and new technologies will appear here as they are announced throughout the Centennial Year. Centennial Catalog - Wearable merchandise and commemorative com·mem·o·ra·tive adj. Honoring or preserving the memory of another. n. Something that honors or preserves the memory of another. com·mem items may be ordered from this on-line catalog which offers unique Centennial merchandise. News - News releases offer a look at the company's past as well as modern-day developments. Centennial Driving Survey - This interactive survey tests automotive knowledge and driving trends against individuals polled in the Firestone Centennial Driving Survey offered last year. Additional promotional activities and more interactive elements will be added to the site as a second phase of the Web site in launched later this year. Firestone100.com was designed by Laughlin/Constable, Inc. Laughlin/Constable Inc., with offices in Chicago and Milwaukee, is a fully-integrated, research-based marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm which specializes in consumer products and services. Agency disciplines include advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , interactive marketing, promotions and media planning. Servicing both regional and national clients, L/C's annual billings are in excess of $160 million. The agency's clients include Bridgestone/Firestone, Montgomery Ward & Company, OshKosh B'Gosh OshKosh B'Gosh is a children's apparel company founded in Oshkosh, Wisconsin in 1895. Originally a small-town manufacturer of adult work clothing, it has become best known for its children's clothing, especially bib overalls. , Harley-Davidson/Buell Motorcycles and Wolverine World Wide Wolverine World Wide NYSE: WWW is a footwear manufacturer. They have their own brand, Wolverine Boots and Shoes, and also make footwear for other companies, such as Caterpillar and Harley-Davidson. Wolverine also makes shoes and boots for the military. . Bridgestone/Firestone, Inc. is celebrating 100 years of innovation that began in 1900 through a company founded by Harvey S. Firestone. Throughout the year 2000, "Firestone: A Legend. A Century. A Celebration." recognizes the entrepreneurial spirit that built a brand that has been admired worldwide. Nashville-based Bridgestone/Firestone, Inc. is the largest subsidiary of Bridgestone Corporation of Japan, the world's largest manufacturer of tires and other rubber products. Bridgestone/Firestone develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company also produces Firestone air springs, roofing materials, synthetic rubber synthetic rubber: see rubber. , and industrial fibers and textiles. |
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