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Bridges.com Selects Accrue G2 To Help It Meet the Educational and Career Planning Needs of More than Three Million Students in the U.S. and Canada.


Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--Jan. 7, 2002

Ranked as One of the Fastest Growing Technology Companies in

North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  by Deloitte & Touche, Bridges.com Will Use

Internet Analytics to Develop Product Strategy

Accrue Software, Inc. (Nasdaq:ACRU ACRU American Civil Rights Union
ACRU Active Confirmed Registered User (eBay) 
), a leading provider of Internet analytics solutions, today announced that e-learning company Bridges.com has selected Accrue G2 as its Internet analytics solution. Bridges.com plans to use Accrue G2 to reduce time-to-market and increase product sales by gaining rapid access to information on student trends, preferences, and online behavior, further enhancing the products' relevancy and attractiveness to the end-user.

Accrue's comprehensive approach to data collection, including its unique network collection technology, will further enhance Bridges' business planning and technology development with the most accurate view of online customer behavior. In addition, the analysis of this data will help the educational community understand what's useful in the marketplace as well as what's fun and engaging for students. With this understanding, schools can better develop highly effective curricula designed to assist students to more successfully explore, plan and apply for career and educational opportunities.

"The preferences and behaviors of students change rapidly, depending upon current events and trends in popular culture," said Michael Mooney Michael Mooney may refer to:
  • Michael Mooney, an Irish soccer player
  • Michael Mooney, former member of the English rock band Spiritualized
  • Mike Mooney (1969-2007), a National Football League player
, executive vice president, information technology for Bridges. "For example, we saw a dramatic increase in interest in government intelligence and public service career information following September 11. Our ability to perform in-depth analysis and monitoring of behavior patterns requires a sophisticated analytics solution. We believe our investment in Accrue G2 is important in our product development process and will pay off in more attractive products that assist us in maintaining our market-leading position."

With Accrue G2's benchmark-proven scalability, Bridges expects to achieve continued ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  through the rapid and accurate access of the data that enables better decision-making.

"The power and flexibility of Accrue G2 will allow Bridges to provide real value to the education market by integrating customer behavior intelligence into useful solutions," said Jeffrey Walker
For the Australian actor and director, see Jeffrey Walker (actor).


Jeffrey Walker (born March 25, 1969) is a bass guitarist and singer from St Helens, UK.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Accrue Software. "With Accrue G2, Bridges has the technology to analyze trends and statistics that can be matched back to product usage and enhancement in order to maintain its leadership in the education marketplace."

About Bridges.com

Bridges is North America's leading provider of career information services See Information Systems. , training, and self-directed career and educational planning tools. Over 15,366 schools, libraries, employment centers, post-secondary schools and rehabilitation facilities subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 Bridges' customized products. Bridges serves the career development needs of millions of students and adults seeking educational or career planning assistance. Its resources are also uniquely adapted to service a wide range of corporate, consumer and global markets. The company, which has offices in Canada and the U.S., is listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under the symbol: BIT. Bridges' Web site is at: www.bridges.com.

About Accrue Software, Inc.

Accrue(R) Software, Inc (Nasdaq:ACRU) is a leading provider of Internet analytics solutions that help companies worldwide understand, influence, and respond to Internet customer behavior. The Company's products enable companies to increase the effectiveness of Internet marketing See Internet advertising.  and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. With Accrue's solutions, companies transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Accrue has more than 600 customers, including industry leaders such as Citicorp, Dow Jones & Company, Eastman Kodak, Lands' End, Macy's, Lycos Europe, and Deutsche Telekom.

Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic application and platform partnerships with leading technology companies such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Oracle, Sun Microsystems, BroadVision, ATG ATG antithymocyte globulin.
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG)

Atgam

Pharmacologic class: Immunoglobulin

Therapeutic class: Immunosuppressant
, DoubleClick, and Vignette. Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at www.accrue.com.

Note to Editors: Accrue, Accrue G2, Hit List, Accrue Insight and Pilot Software are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 7, 2002
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