BridgeHealth International, Inc. Taps Healthcare Marketer Will Garin as VP Marketing for Global Medical Care Operations.DENVER Denver, city (1990 pop. 467,610), alt. 5,280 ft (1,609 m), state capital, coextensive with Denver co., N central Colo., on a plateau at the foot of the Front Range of the Rocky Mts., along the South Platte River where Cherry Creek meets it; inc. 1861. -- BridgeHealth International, Inc. (BridgeHealth; www.bridgehealthintl.com), the premier service provider with a focus on serving businesses and individuals for the delivery of international medical care, today appointed Will Garin to the position of vice-president of marketing. Garin will help to guide the evolution of BridgeHealth products and services in the medical tourism industry, with a focus on business-to-business and direct-to-consumer initiatives. "Will brings to BridgeHealth twelve years of experience in the strategic development, implementation, brand building and management of many successful marketing programs, including high-profile healthcare initiatives," says Victor Lazzaro Jr., CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BridgeHealth. "He has the tools and expertise to help build our corporate imprint im·print tr.v. im·print·ed, im·print·ing, im·prints 1. To produce (a mark or pattern) on a surface by pressure. 2. To produce a mark on (a surface) by pressure. 3. as the most innovative and quality-oriented organization in the fast-growing medical tourism industry. We will rely on his leadership to guide all online architecture, branding, optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. and marketing initiatives to meet our business goals." BridgeHealth International, Inc. serves health plans, insurance carriers, employers, third party administrators, and individuals accessing benefits via voluntary benefits plans, health card programs or Consumer Directed HealthCare Plans (CDHP CDHP Consumer-Directed Health Plan CDHP Computational Diffie Hellman Problem ). BridgeHealth also assists consumers seeking medical travel options. Prior to this appointment, Garin was vice-president of marketing for SmartCare Family Medical Centers, a multi-unit, consumer-driven retail healthcare organization, with executive responsibilities in strategic marketing and communication functions. Helping to lead the organization to 21 operating units operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon , Garin's marketing efforts increased comparable store revenue and traffic fourfold fourfold Adjective 1. having four times as many or as much 2. composed of four parts Adverb by four times as many or as much Adj. 1. , while also developing a Guest Experience program which helped the organization achieve a 97 percent overall customer satisfaction rate. He assisted in strategic account management with host partners at Wal-Mart Stores, Inc. and Kerr Drug while prospecting and building key marketing alliances with Bayer Pharmaceuticals, incentaHEALTH and Abbott. "Accepting the invitation to join BridgeHealth in seizing the thought and service leadership in this burgeoning field was an easy choice," says Garin. "I'm privileged to work with such a deeply-experienced team with a clear vision for building greater access to quality, international healthcare." Garin earned his Bachelor of Arts degree in English and studio art, with honors, from Wake Forest University, and holds a Masters degree in business administration from the Daniels College of Business at the University of Denver Background and rankings The University was founded in 1864 as Colorado Seminary by John Evans, the former Territorial Governor of Colorado, who had been appointed by US President Abraham Lincoln. . Garin is co-creater of Daniels Race & Case, an ethics ethics, in philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a case and downhill ski competition held annually at Daniels College of Business. He is also a co-founder of For a Good Cause, a non-profit serving non-profits. About BridgeHealth International, Inc. BridgeHealth International, Inc. (BridgeHealth) is the premier service provider in the burgeoning medical tourism industry, founded in 2007 with a vision "to create a trusted bridge to the world of international healthcare." BridgeHealth maintains an international network of physicians and select hospitals and clinics, offering exemplary customer service, significant savings on high value medical procedures, a clear, fixed price and outcome-based measurement systems. BridgeHealth provides access to select international providers for both businesses and individuals. BridgeHealth serves health plans, insurance carriers, employers, third party administrators, individuals accessing benefits via voluntary benefits plans, health and affinity card affinity card n. A credit card sponsored by an organization, such as a university or business, that receives part of the card user's fees. programs or Consumer Directed Health Care Plans (CDHP), and individual consumers seeking medical travel options. Visit www.bridgehealthintl.com |
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