BridgeCo Opens USA Business Development HQ in Silicon Valley and Expands Management Team.Business Editors/High-Tech Writers Intel's Digital Home Show SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--March 15, 2004 Intel-Backed Innovator Demos Wireless Internet Audio See RealAudio. at Digital Home Conference BridgeCo (www.bridgeco.net), a leading provider of wireless home networking solutions, has expanded its international operations with a new North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. sales and business development HQ in California's Silicon Valley. One of the first investments by Intel(R)'s recently announced Digital Home Fund, Swiss-based BridgeCo added a Silicon Valley presence to more closely serve its expanding North American customer base and strategic partners. As part of its expansion plans, BridgeCo also announced the strengthening of its management team. Industry veteran Hugh J. MacPherson has been appointed Vice President of Sales, and Anthony Walsh has been appointed Vice President of Product Management. Mr. MacPherson will head BridgeCo's Silicon Valley sales and business development HQ office. "With the support of strategic investors like Intel, BridgeCo has enjoyed heightened enthusiasm for our cost effective wireless home networking solution," explained BridgeCo CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , Christof Heidelberger. "Responding to growing customer interest, we expanded our management team and our worldwide presence into Silicon Valley, a critical arena for emerging digital home technologies." Putting Your HiFi on Your WiFi BridgeCo offers a comprehensive silicon and software solution that enables consumer electronics manufacturers to add wireless Internet access to stereo systems and home audio products. With BridgeCo technology, any home with a WiFi (802.11) access point can wirelessly link an audio system to the Internet, and to any PC on the wireless network. Stereo systems can play all of the MP3 files on a PC's hard drive, tune Internet radio stations right off the web, and subscribe to Internet music services -- all through a wireless WiFi link that typically costs consumers less than $130. BridgeCo will be demonstrating its wireless audio technology at Intel's Digital Home Show, which is taking place at the Sofitel Hotel in Redwood Shores, CA, on March 17. Industry Veterans Join Executive Suite Responding to increasing customer interest in its technology, BridgeCo augmented its management team with two seasoned industry executives. BridgeCo's new Vice President of Sales, Hugh J. MacPherson, is a twenty-year Silicon Valley veteran whose most recent responsibility was Director of Regional Business Marketing for AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. . Prior to AMD, he was Director of Worldwide Sales and Marketing at VoicePump, where he helped position that company for a successful acquisition by DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive Group. Mr. MacPherson has also led sales efforts at PC-graphics vendor S3, and at consumer chip maker Zoran. He holds a Bachelors Degree from the University of California at Berkeley (body, education) University of California at Berkeley - (UCB) See also Berzerkley, BSD. http://berkeley.edu/. Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation. . Anthony Walsh, BridgeCo's newly-appointed Vice President of Product Management, has more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of experience managing innovative development projects. Prior to joining BridgeCo, Mr. Walsh spent three years as an Engineering Director with Marconi Solstis (UK), and 14 years leading development teams at Siemens AG and Siemens plc. Mr. Walsh has a BSc. (Hons) in Electronic Engineering from Bristol University (UK), a MEng. in Microelectronic Systems from Liverpool University (UK), and he is completing his MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration at the Warwick Business School Warwick Business School, also known as WBS, is the largest academic department of the prestigious University of Warwick with over 7,500 students. Established in 1967 as the School of Industrial and Business Studies, it now offers undergraduate, postgraduate and PhD degree (UK). He is the holder of two patents. "We have been fortunate to attract two trusted and tested managers to our team, leaders who have managed the process of corporate growth several times before," according to CEO Heidelberger. "Their guidance and leadership will enable BridgeCo to execute our expansion strategy as we address large consumer markets with our wireless solutions." About BridgeCo Founded in 2000, BridgeCo provides wired and wireless connectivity solutions that bring the sound of high-quality audio to PC systems, and bring web-based music content to consumer audio systems. Many of the world's leading PC and consumer electronics companies rely on BridgeCo software and silicon solutions. Based in Zurich, Switzerland, the privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. has received funding from venture investors Earlybird and Benchmark Capital, and from strategic investors Infineon Ventures and Intel Capital. Readers can learn more about BridgeCo by visiting its website: www.bridgeco.net. |
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