BridgeCo Announces New CEO; Media Networking Company Provides Silicon and Software Solutions to Global Consumer Electronics Industry.

LOS ANGELES -- BridgeCo Inc., (www.bridgeco.com), a leading provider of digital home entertainment networking solutions, announced today that it has appointed Gene Sheridan as Chief Executive Officer of the company. Sheridan takes over from Mark McEachen, the company's Chief Financial Officer, who was appointed interim CEO last July. McEachen will assume additional responsibilities for operations as Chief Operating Officer and will continue to serve as the company's CFO.

"After a careful and thorough search, BridgeCo is delighted to welcome Gene Sheridan to head our executive team," said McEachen. "Gene's excellent track record in building new businesses will provide BridgeCo with strong leadership in our next phase of growth."

Sheridan has more than 18 years of experience as a technology industry executive, most recently as Vice President of the Computing & Communications Business Unit at International Rectifier. Over his career, he has served in a variety of sales, marketing, manufacturing and general management roles, focused on semiconductors for the consumer, computing and communication markets. As Vice President at International Rectifier, Sheridan managed a business unit with over $500 million in annual revenues and 140 employees engaged in marketing, applications engineering, sales and R&D.

"I plan to accelerate BridgeCo's corporate growth and market proliferation efforts," said Sheridan. "Early adoption of our technology by leading consumer OEMs has enabled BridgeCo to more then triple its revenue in Q106 compared to Q105. This commercial success, along with public recognition by Red Herring Magazine, Tornado Insider and EE Times, is concrete validation of BridgeCo as one of the world's leading companies in the emerging digital home entertainment market. These achievements are a direct result of BridgeCo's corporate vision, product offerings and the diligent and effective work of the BridgeCo team. I look forward to continuing and accelerating this great progress."

BridgeCo is one of the leading developers of networking solutions for consumer electronics. Its silicon and middleware platforms were among the first anywhere to be DLNA(TM) CERTIFIED, and its solutions are used by leading consumer electronics manufacturers worldwide. Using BridgeCo's processor and bundled software, OEMs can offer stand-alone media network products, or embed networking capabilities directly into consumer products, at competitive retail price points. The company also offers market-leading solutions for FireWire(TM) audio interface systems used by musicians and other content creators.

"BridgeCo has developed unique, cost-effective technologies -- implemented in silicon and software -- that help address the needs of the rapidly growing media networking market," explained Simon Clark, Partner at Fidelity Ventures, a BridgeCo investor, and a member of BridgeCo's Board of Directors. "The company's solutions enable BridgeCo's customers to quickly and easily deploy products which can distribute digital multimedia content throughout the home and participate in what is projected to be a multi-billion dollar global opportunity. All of BridgeCo's investors are excited about supporting Gene's plans to accelerate the company's growth into the digital home."

About BridgeCo

BridgeCo, a digital entertainment networking pioneer, offers the world's most comprehensive, cost-effective and highly integrated processor and software platforms for connecting Internet media sources, computers and consumer electronics throughout the home. BridgeCo platforms are used in a wide range of innovative and legacy products produced by the multi-billion dollar global consumer electronics industry, including digital media players, audio/video adapters, DVD players, musical instruments and breakout boxes.

Underlying all BridgeCo solutions are proprietary, integrated semiconductor and software technologies that network computers and consumer devices via widely-used networking and signal processing standards and protocols, including IEEE 802.11/Wi-Fi, IEEE 1394 and UPnP. BridgeCo products are designed to be interoperable with a wide variety of consumer devices: they are DLNA Certified and compliant with Intel(R) Networked Media Product Requirements (NMPR).

BridgeCo is an ISO 9001-certified company with headquarters in California, USA and operations in Zurich, Switzerland. Its key investors include Benchmark Capital, Cipio Partners (formerly Infineon Ventures), Earlybird, Fidelity Ventures, Intel Capital and Wellington Partners. For more information, please visit www.bridgeco.com.

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