Brickstream Corporation Launches Next Generation Of Brickstream Intelligence Solutions.Business Editors & Technology Writers ATLANTA--(BUSINESS WIRE)--Jan. 13, 2003 Brickstream Corporation, a leading provider of brick-and-mortar customer intelligence solutions, today announced the immediate general availability of Brickstream Intelligence for Service 2.0 and Brickstream Intelligence for Marketing 2.0. These solutions enable businesses to continuously capture and analyze information about customer activity in the store, and act on this information in real-time to improve customer service, marketing, and store layout initiatives. By delivering a better customer experience through better customer understanding, businesses can improve the loyalty and value of their customers. Brickstream Intelligence 2.0 applications are based on the award-winning Brickstream System platform. The Brickstream System leverages in-store video technology and patented "image understanding" software to automatically and anonymously collect customer activity data in the store - where customers go and what they do. Brickstream Intelligence 2.0 applications transform this time and space data into actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. customer intelligence and deliver it real-time to decision-makers and business systems. "In today's retail marketplace competition for the customer is based on understanding and improving the quality of the retail experience. Brickstream Intelligence solutions give fast and insightful answers to critical business questions about how well businesses are serving and marketing to their customers," said Amir Hudda, Chief Executive Officer at Brickstream. "Brickstream's three shopper-tracking applications help stores meet customer service objectives and help merchandising departments design better store environments," said Greg Girard in the AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. Research Alert, December 18, 2002. "The two types of deployment target different levers to increase revenue and reduce operating costs operating costs npl → gastos mpl operacionales ." Enhanced customer insight with Brickstream Intelligence 2.0 Brickstream Intelligence 2.0 solutions build on the award-winning Brickstream Intelligence 1.0 solutions - launched in January 2002 - and provide enhanced customer insight and and powerful information sharing See data conferencing. . Brickstream Intelligence for Service 2.0 delivers actionable intelligence Having the necessary information immediately available in order to deal with the situation at hand. With regard to call centers, it refers to agents having customer history and related product data available on screen before the call is taken. that enables businesses to optimize customer service, sales, and labor productivity. Areas of insight include: - Sales analysis - sales performance such as visitor traffic and conversion rates - Service analysis - customer service performance such as wait times and abandonment rates - Labor analysis - labor productivity such as visitor-to-employee coverage and cost per visitor Brickstream Intelligence for Marketing 2.0 delivers actionable intelligence that enables businesses to optimize marketing campaigns, category performance, and store design. Areas of insight include: - Advertising analysis - in-store marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). such as impressions and response rates - Product analysis - product buying behavior such as browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used traffic and conversion rates - Layout analysis - design effectiveness such as popular destinations and sequence of visits Integrate Brickstream Intelligence With Other Data For Holistic View Brickstream Intelligence 2.0 applications deliver enhanced customer insight through the integration of Brickstream Intelligence with other data types. Correlating different data types reveals new and powerful insights into relationships with customers. For example, department level conversion rates by linking customer tracks with sales data, or understanding root causes of long wait times by matching number of employees to number of waiting customers. Brickstream Intelligence 2.0 applications are supported by a data model that consolidates Brickstream data with transaction and labor data to provide a holistic view of in-store activity. Access Brickstream Intelligence Anytime, Anywhere Brickstream Intelligence is delivered through the new Brickstream Portal, an easy-to-use web interface that reduces training needs and provides enterprise-wide access to Intelligence. A full range of reporting features are available to meet needs of all types of users - from simple report viewing for store managers to powerful ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. analysis for marketing managers. Information can be summarized in reports with graphs and tables to help draw quick conclusions about actions needed to improve performance. Used in conjunction with Brickstream Alerts for Service 1.0, released in July 2002, time-critical customer service and sales opportunities or problems can be detected in real-time and appropriate actions taken. About Brickstream Corporation Brickstream sets the standard for a new generation of analytical customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) for the brick-and-mortar economy. Brickstream provides the Brickstream System, a closed loop analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. software solution that enables businesses to continuously capture and analyze information about their interactions with customers in a brick-and-mortar environment, and act on this information in real-time to improve the planning and execution of CRM initiatives. Developed over a period of seven years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time Brickstream System is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one manufacturers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. Its strategic partnerships with leading companies worldwide include Retek, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , and Accenture. |
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