Brickstream Corporation Launches Brickstream Intelligence for Space, Revolutionizing Store Design and Space Management.Business Editors ARLINGTON, Va.--(BUSINESS WIRE)--April 15, 2002 Brickstream Corporation is slated to launch Brickstream Intelligence for Space during Global Shop 2002 in Chicago, Illinois April 18-20, 2002. Designed for retailers and store design agencies, Brickstream Intelligence for Space revolutionizes store design and space management processes by providing continuous and real-time insight into the effectiveness of store layout and product allocation decisions. Brickstream leverages patented video technology and business intelligence capabilities to anonymously capture walking paths of customers through a store and delivers intelligence such as customers entering/exiting an area, high/low traffic areas of a store, velocity of customers in an area, sequence of customer activities, traffic patterns by time of day/week, and before and after comparisons. Businesses use these insights to make better decisions about store layout and product allocation improving return on investment per square foot. In January 2002 Brickstream launched the flagship products A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. of the Brickstream System, which included Brickstream Intelligence for Service - providing businesses with actionable intelligence Having the necessary information immediately available in order to deal with the situation at hand. With regard to call centers, it refers to agents having customer history and related product data available on screen before the call is taken. about customer interactions with in-store service and Brickstream Intelligence for Marketing - providing businesses with actionable intelligence about customer interactions with in-store marketing campaigns. Businesses use Brickstream Intelligence to improve the planning and execution of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. initiatives, resulting in better customer satisfaction and loyalty and a higher return on labor, space and marketing investments. "Brickstream Intelligence for Space delivers an entirely new level of intelligence that introduces science into the art of macro space planning and management processes," says Peter Baskin, Retek VP Retail CRM Solutions. "Brickstream greatly enhances customer-focused store design solutions with its cutting edge patented technology that tracks and measures actual in-store behavior," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Eileen Ford, VP of Marketing Services of Miller Zell. The applications are available for sale today and will be demonstrated at the Brickstream booth (1482) during Global Shop 2002 in Chicago, Illinois April 18-20, 2002. The application is available direct from Brickstream or via its partner Retek (under the Retek Brickstream(TM) brand). About Brickstream Brickstream sets the standard for a new generation of analytical customer relationship management (CRM) for the brick-and-mortar economy. Brickstream provides the Brickstream System, a closed loop analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. software solution that enables businesses to continuously capture and analyze information about their interactions with customers, and act on this information in real-time to improve the planning and execution of CRM initiatives. Developed over a period of seven years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time Brickstream System is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one manufacturers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. Its strategic partnerships with leading companies worldwide include Retek, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , and Envirosell. Brickstream headquarters are located in Arlington, Virginia and its development center is in Atlanta, Georgia. For additional information call 1-866-BRICKSTREAM or visit http://www.brickstream.com. |
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