Brickstream Corporation Launches, Delivering a New Generation of Customer Intelligence Solutions for the Brick-and-Mortar Economy.

Business, Retail & High-Tech Editors

ARLINGTON, Va.--(BUSINESS WIRE)--Jan. 14, 2002

Brickstream Corporation launched today during the National Retail Federation Convention and Expo in New York City.

Brickstream sets the standard for a new generation of analytical customer relationship management (CRM) for the brick-and-mortar economy. In today's competitive business environment, building a complete view of customers across all channels is the key to serving them better and increasing their loyalty and value. Brickstream solutions help businesses develop a more complete understanding of the customer experience in the store, which can be used to improve in-store service and marketing initiatives.

Traditional techniques for developing in-store customer understanding, such as analysis of transaction data and traditional market research studies, tend to be incomplete, expensive, and slow. Brickstream addresses this challenge. Brickstream provides the Brickstream System, a powerful suite of patented analytical CRM software applications, platforms, and capabilities. The Brickstream System leverages in-store video technology and patented "image understanding" software to automatically and anonymously collect customer activity data in the store - where customers go and what they do. Brickstream Intelligence applications transform this time and space data into actionable customer intelligence and deliver it in real-time to decision-makers and business systems.

The flagship products of the Brickstream System are Brickstream Intelligence applications that deliver key performance metrics that track the effectiveness of in-store CRM initiatives. Brickstream Intelligence solutions available immediately include:

-- Brickstream Intelligence for Service - provides businesses with actionable
intelligence about customer interactions with in-store service

-- Brickstream Intelligence for Marketing - provides businesses with actionable
intelligence about customer interactions with in-store marketing

Businesses use Brickstream Intelligence to improve the planning and execution of CRM initiatives, resulting in better customer satisfaction and loyalty, optimized labor costs, and higher return on marketing spend.

"Brickstream delivers the promise of CRM to the brick-and-mortar economy", says Amir Hudda, President and CEO of Brickstream, "Through better customer understanding businesses are able to deliver a better experience and increase the loyalty and value of their customers." Overall spending on CRM and sell-side e-commerce will reach $37.8B by 2005, a 29% CAGR, according to the AMR Research Report Customer Management Applications Report, 2000-2005. "In a short period of time, CRM initiatives have gained significant mind share because they offer to fill two of retailers' most critical needs - understanding customer buying behavior and providing better customer information throughout the organization," according to Gartner Group analyst Jeff Roster.

Brickstream has a noteworthy executive team at the helm, supported by a strong board of directors and board of advisors, including retail icon Paco Underhill, author of "Why We Buy". Developed over 7 years in various corporate laboratories, the Brickstream System is protected by 7 patents and has been successfully deployed for early customers including top retail stores, retail banks and consumer packaged goods manufacturers.

About Brickstream

Brickstream sets the standard for a new generation of analytical customer relationship management (CRM) for the brick-and-mortar economy. Brickstream provides the Brickstream System, a closed loop analytical CRM software solution that enables businesses to continuously capture and analyze information about their interactions with customers, and act on this information in real-time to improve the planning and execution of CRM initiatives. Developed over a period of seven years, the Brickstream System is protected by numerous patents. Brickstream serves retailers, retail banks, and consumer packaged goods manufacturers throughout North America and Europe. Its strategic partnerships with leading companies worldwide include Retek, NCR, and Envirosell. Brickstream headquarters are located in Arlington, Virginia and its development center is in Atlanta, Georgia. For additional information call 1-866-BRICKSTREAM or visit http://www.brickstream.com.