BrickRoad Networks Announces Alliances With Exodus and InfoSpace; Point-of-Entry Marketing Company Significantly Expands Its Offering and Reach Through Agreements.Business/High-Tech Editors SEATTLE--(BUSINESS WIRE)--Nov. 13, 2000 BrickRoad Networks, a Seattle-based Point-of-Entry Marketing Point-of-Entry Marketing Point-Of-Entry Marketing is a term that refers to the creation and delivery of marketing messages to current and potential customers at the various points they “enter” a business: the telephone, a website, and the front door (or inside (TM) company which uses private-label ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. technology along with a unique set of eCRM tools and reporting systems to help companies retain and enhance online customer relationships, today announced agreements with two leading Internet companies: Exodus Communications Exodus Communications was a high-flying internet hosting and service provider to dot-com businesses that went broke along with their customers. Exodus inception Exodus was founded in 1992 as Fouress, Inc., and reincorporated in 1994 to Exodus Communications. (TM), Inc. (Nasdaq:EXDS) and InfoSpace. The agreements significantly increase the breadth and depth of the BrickRoad offering through the ability to provide clients with comprehensive Internet services delivered from InfoSpace and joint marketing opportunities with both companies. BrickRoad has also joined a select group of Exodus(R) customers chosen to participate in joint marketing efforts in conjunction with the Powered by Exodus Marketing Alliance Program (PBE PBE Password Based Encryption (cryptography) PBE Programming By Example PBE Protective Breathing Equipment PBE Prompt By Example PBE Place-Based Education PBE Paint Body Equipment PBE Pool Boiling Experiment PBE Plain Both Ends ). Under the agreement, BrickRoad will leverage the Exodus brand to co-market with other Exodus customers and partners within the community to increase visibility and the value of their marketing efforts. "Our goal is to use private-label Internet access See how to access the Internet. coupled with our proprietary eCRM tools to enable our clients to market to their customers directly at the point-of-entry to the Internet and provide the most targeted content in an effort to retain them and truly strengthen the relationship," said BrickRoad Networks President, Barry Abraham. "Our goal is not to trumpet the number of aggregated subscribers we have. We see ourselves as a one-to-one marketing company helping our client companies own the online relationship with their customers. By working with industry leaders InfoSpace and Exodus we benefit not only by improving our business model, but by tapping into the intellectual resources of their leadership teams, which have been extremely helpful." "BrickRoad Networks is using technology to solve a real issue for Web sites -- `how can I build a better, more informed relationship with my customers,'" said Beverly Brown, Exodus executive vice president and chief marketing officer. "We welcome them into the Powered by Exodus Marketing Alliance Program." BrickRoad is also a member of the Exodus Alliance Partner Program and a customer of its Internet Hosting Services. About Brickroad Networks BrickRoad Networks is a Seattle-based Point-of-Entry Marketing(TM) Company which uses private-label ISP technology along with a unique set of eCRM tools and reporting systems to help companies retain and enhance online customer relationships. BrickRoad delivers Internet access services (dial-up, broadband and wireless), subscriber-base data mining and targeted advertising to create an influential and informed marketing vehicle for its clients. BrickRoad clients receive the highest quality Internet service on the market today, labeled in their own brand identity. BrickRoad has established strategic partnerships with InfoSpace and Exodus Communications, Inc. BrickRoad, founded in 1999, is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . Additional information is available at www.brickroad.net About InfoSpace InfoSpace is a leading global provider of cross-platform merchant and consumer infrastructure services on wireless, broadband, and narrowband platforms. The company provides commerce, information, and communication infrastructure services to wireless devices, merchants, and Web sites. InfoSpace's affiliates encompass a global network of wireless, PC, and non-PC devices, including cellular phones, pagers, screen telephones, television set-top boxes, online kiosks and personal digital assistants. These include relationships with AT&T Wireless, Intel, Ericsson, Nokia, Mitsui, Acer America, Hasbro, National Discount Brokers, and Bloomberg LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . InfoSpace's affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. also consists of more 3,200 Web sites that include AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Microsoft, Disney's GO Network, NBC's Snap, Lycos, DoubleClick and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. LocalNet, among others. InfoSpace is also positioned to tap the market for broadband wired (DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary and cable) and broadband wireless See wireless broadband. (2.5G and 3G) services, such as interactive gaming, television and other entertainment services. In addition, the company recently added full back end payment processing to InfoSpace's existing commerce services, allowing InfoSpace to offer everything a merchant needs to conduct the entire lifecycle of a transaction, one of the key drivers of mobile commerce adoption. Exodus Communications and Exodus are trademarks of Exodus Communications, Inc., and may be registered in certain jurisdictions. All other trademarks mentioned in this document are the property of their respective owners. |
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