Brian Tierney Named Vice Chairman of Advanta Corp. Joining Dennis Alter and Bill Rosoff in Office of the Chairman; T2 Group Partners to Become Advanta Executives.

Business Editors

SPRING HOUSE, Pa.--(BUSINESS WIRE)--June 14, 2004

-The Board of Directors of Advanta Corp. (NASDAQ: ADVNB; ADVNA), the nation's second largest issuer of business credit cards to the small business market, today announced the selection of Brian Tierney as Vice Chairman. He will join Chairman and CEO Dennis Alter and Vice Chairman and President Bill Rosoff in an expanded three-person Office of the Chairman.

"Bill Rosoff and I are delighted to have Brian join us in leading the future growth of Advanta," said Dennis Alter. "Brian is a nationally respected leader in brand building and marketing. He's a true entrepreneur, building from scratch what became one of the largest advertising and public relations agencies in the mid Atlantic. After selling the agency he was for several years a senior officer of a major advertising firm, so he understands the rigors of a publicly owned corporation. His unique background, management experience and leadership ability will make him a great addition to our team."

In addition to Tierney, former T2 Group partner Eric Hollreiser will join Advanta as Chief Communications Officer. Hollreiser was most recently a senior vice president at the Walt Disney Company. Former T2 Group partners Maureen Garrity, Maxene Fernstrom and Alison Grove will join Advanta as Vice Presidents. T2 will cease operations following a brief transition.

"Over the past six months I've had the opportunity to work closely with Brian and I can tell you that he put together a phenomenally talented group with diverse backgrounds that perfectly complement our strengths," said Bill Rosoff. "Combined with the tremendous direct marketing and analytic team already in place, I believe we will have a marketing powerhouse."

"Advanta has been a client of mine for more than a decade and I have tremendous respect for Dennis and Bill," said Brian Tierney. "It's hard for me to put into words just how enthused I am to join them at this exciting moment in Advanta's history. Advanta's focus, expertise and operational excellence has made the company a leader in small business financial services. My partners at T2 and I are going to do all we can to build on that leadership and continue to increase shareholder value."

About Advanta

Advanta focuses on the small business market and related community, providing funding and support to the nation's small businesses through innovative products and services. Using our direct marketing and information based expertise, we identify potential customers and provide a high level of service tailored to the unique needs of small business. Advanta is one of the nation's largest issuers of MasterCard business credit cards to small businesses. Since 1951, Advanta has pioneered many of the marketing techniques common in the financial services industry today, including remote lending and direct mail, affinity and relationship marketing. Learn more about Advanta at www.advanta.com.

Any statements released by Advanta that are forward looking are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any forward-looking statements involve risks and uncertainties, which may affect the Company's business and prospects. Risks that may affect the Company's future performance are detailed in the Company's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q.