Brian Roberts Named Partner by Leading CRM Consulting Firm Peppers and Rogers Group.

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STAMFORD, Conn.--(BUSINESS WIRE)--Jan. 31, 2000

Brian Roberts, a consultant who specializes in e-commerce strategies, has been named a partner with Peppers and Rogers Group in Stamford, CT. The appointment comes after only one year of employment with the CRM consulting firm, and is a direct result of Roberts' leadership in a global series of targeted one-to-one strategy and planning projects with clients such as Convergys, FannieMae, Sears, Jaguar, and most significantly, Ford Motor Company. Under the direction of Peppers and Rogers Group Managing Partner Tom Niehaus, Roberts will continue to lead the core consulting team that will serve the Ford account and related members.

&uot;Working with this dynamic group of professionals at Peppers and Rogers is by far the most stimulating and exciting position of my career,&uot; said Roberts. &uot;It is very rewarding to be able to lead, and help effect, the transformation of traditional, Fortune 100 companies, as they make the bold move from mass marketing to 1to1 marketing.&uot;

A graduate of the University of Chicago with an MBA in marketing and finance from Columbia University, Roberts has more than 15 years consulting experience, and practiced the principles of one to one long before Peppers and Rogers Group coined the phrase. With a deep understanding of how marketing capabilities have been irrevocably enhanced by technology -- especially email, the Internet and customer databases-- Roberts is able to provide unique insight in developing client solutions.

&uot;Brian bleeds one to one when you prick his finger,&uot; said Bob Dorf, president of Peppers and Rogers Group. &uot;His expertise in marketing, e-commerce and technology gives him a major edge in helping clients develop profitable customer relationships. He consistently delivers more than the client asks for and does so with tireless enthusiasm. Peppers and Rogers Group is lucky to have found Brian. He has brought a unique style and diverse capabilities to the work we do, complementing our already very creative, very talented corporate team.&uot;

Prior to joining Peppers and Rogers Group, Roberts spent two years with the TM Group, an Internet development and marketing company where he served as director of electronic marketing and e-commerce. As a consultant and speaker, he taught clients how to leverage the Web to build loyalty and enhance customer service.

Previously, Roberts served a nine-year tenure with Corning Inc. as a manager in sales, marketing and customer service operations. He led major changes to improve internal knowledge management and increase customer retention. Driven by groundbreaking segmentation and value-chain studies based on customer needs, Roberts is credited with changing the focus of a national sales force from geography and products to one of customers. He developed the first Web sites for a Corning division targeted to the pharmaceutical and biotechnology laboratory market. And, he developed Corning's first database marketing programs, designed to educate fiber-optic telecommunications systems engineers.

About Peppers and Rogers Group

Peppers and Rogers Group was founded in 1993 by Don Peppers, Dr. Martha Rogers, and Bob Dorf, who is the firm's president. As the undisputed thought leaders in the field of Customer Relationship Management and one-to-one marketing, Peppers and Rogers Group has earned global recognition for its ability to understand and communicate how technology is changing the way companies build relationships with their customers. The firm's dynamic professional profile includes expertise in the automotive industry, telecommunications, banking, retail, technology, consumer products and insurance, as well as marketing, advertising, sales and the educational arena. Among Peppers and Rogers Group clients are AT&, BellSouth, Convergys, FannieMae, Ford Motor Company, Hewlett-Packard, 3M, Lucent Technologies, Sears, Oracle, Prudential Securities and Wolters Kluwer.

As early as 1995, Peppers and Rogers Group was the featured cover story in an Inc. magazine issue, and was named to the Inc.500 list of fastest growing private companies in 1998. In December 1999, the company had quadrupled its staff and tripled its revenues from the previous year. The expanding Peppers and Rogers corporate portfolio includes creative, state-of-the-art, strategic consulting practices and educational programs, advanced research studies, keynote presentations, book and magazine publishing, and most recently the establishment of a one-to-one executive search firm. In addition to its headquarters in Stamford, Connecticut, Peppers and Rogers Group currently has offices in Silicon Valley (San Mateo) and Los Angeles, California; Brazil, Europe, Mexico and South Africa.