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Brian Moreno Named Vice President, Strategic Marketing, Warner Bros. Online.


Entertainment Editors

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GLENDALE, Calif.--(BUSINESS WIRE)--Dec. 12, 2001

Brian Moreno has been named vice president, Strategic Marketing, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Online, it was announced today by Jim Noonan, senior vice president and general manager, Warner Bros. Online.

In his new position, Moreno will head the marketing efforts for the division's entertainment Web site (www.warnerbros.com), as well as oversee Warner Bros. Online's overall strategic partnerships, branding, advertising, promotions and public relations. Based in Glendale, Moreno will report directly to Noonan.

"Brian brings to Warner Bros. Online a wealth of marketing experience in both the online and offline spaces," said Noonan. "His creative vision and ability to execute out-of-the-box campaigns are a real asset in the constantly evolving world of online marketing. We're delighted to welcome him back to the Warner Bros. family."

Moreno joins Warner Bros. Online from Style365.com, an affluent lifestyle Internet portal, where he served as chief marketing officer. Before that, he was executive vice president, Worldwide Video, Playboy Entertainment Group.

Prior to that, Moreno spent 10 years in various posts within Warner Bros. and Warner Music Group Warner Music Group (WMG) is one of the four major record labels.

Warner Music Group also has a publishing arm, Warner/Chappell Music, which dates back to 1929, when Jack Warner, president of Warner Bros. Pictures Inc.
, including executive vice president at WarnerVision Entertainment, and vice president, Marketing, Worldwide Family Entertainment, Warner Home Video Warner Home Video is the home video unit of Warner Bros. Home Entertainment Group, a division of Warner Bros. Entertainment, Inc. It was founded in 1978 as WCI Home Video (for Warner Communications, Inc.). It was re-named Warner Home Video in 1980. , where he led the team responsible for the successful cross-divisional home video rollout of "Space Jam."

Moreno has also held marketing posts at Lorimar Home Video, Sega Enterprises, Atari Inc. and advertising agencies DDB DDB - device independent bitmap  and Della Femina, Travisano & Partners.

Moreno holds an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 and BA in political science from the University of California, Los Angeles UCLA comprises the College of Letters and Science (the primary undergraduate college), seven professional schools, and five professional Health Science schools. Since 2001, UCLA has enrolled over 33,000 total students, and that number is steadily rising. .

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Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 12, 2001
Words:297
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