Brian Jersey Named President and COO of GrandExpeditions.com.Business Editors BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--June 29, 2000 Grand Expeditions, Inc. creates new Internet See Web 2.0 and Internet2. travel company Upscale leisure travel company, Grand Expeditions, Inc. today announced that it has named Brian Jersey president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of its new Internet travel company, GrandExpeditions.com. In this role, Jersey leads the overall direction and strategy of GrandExpeditions.com and manages its daily operations. He reports to Travis Tanner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Grand Expeditions, Inc. The new Internet company is a part of Grand Expeditions' strategy to become the preeminent provider of unique, high-end vacation experiences to upscale travelers around the world. "Brian's expertise has helped us hit the ground running in this new venture," Tanner said. "The new Web-based company will give Grand Expeditions a strong presence on the Internet as a resource for information, travel planning, distribution, as well as a vehicle for e-commerce initiatives." "This is a great opportunity for me to create a powerful Web-based business with the support of a fast-growing, dynamic, upscale leisure travel company," Jersey said. "Plus, it's great working with a group of travel industry veterans who really know the business. I'm really excited about the kind of business we can create." Most recently, Jersey was CEO and founder of iBirthday.com, a gift, reminder and virtual party company. Prior to that position, he served as a director of marketing for the Prodigy Internet Company, and as senior product manager of New Product Development for H.J. Heinz Company. He also worked as senior marketing manager, Consumer Card Group, for the American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Company, where he was involved with the launch of Optima Rewards, one of the company's first major loyalty programs. Jersey received his MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Dartmouth's Tuck School of Business The Amos Tuck School of Business Administration is the business school of Dartmouth College in Hanover, New Hampshire. Founded in 1900, Tuck is the oldest graduate school of business in the world. . The first phase of GrandExpeditions.com's Web site is expected to be complete by the end of the year. Currently, visitors to www.grandexpeditions.com see a static information page with links to Grand Expeditions' operating companies operating company A business that engages in transactions with outsiders. . The goal is to become the travel resource of choice for Grand Expeditions' clients, its partner travel agents and affinity groups. While GrandExpeditions.com will leverage its corporate and operating companies' products and infrastructure, it also intends to develop its own products and e-commerce initiatives. "We intend to create a Web-based company that combines the best technology with the finest upscale leisure travel offerings in the industry," Jersey said. "Our Web site will be easy to use and have robust content, which we expect to translate into strong sales volume. The ultimate goal is to establish GrandExpeditions.com as the finest upscale leisure travel resource online." About Grand Expeditions, Inc.: Founded in 1998, Grand Expeditions' mission is to become the preeminent provider of unique, high-end vacation experiences to upscale travelers around the world. The Boca Raton, Fla.-based company expects to offer adventure, cultural and historical travel products to travelers seeking educational and active vacation An active vacation is a vacation that is built around some physical activity or set of physical activities. Examples include hiking, cycling, and mountain climbing vacations. alternatives. The Grand Expeditions brands include TCS (Transportation Control System) A widely used integrated information system for railroad transportation developed by the Missouri Pacific Railroad Company in the late 1960s and early 1970s. It was later implemented by Union Pacific when the companies merged. Expeditions (www.tcs-expeditions.com), the world leader in private jet expeditions, Country Walkers (www.countrywalkers.com), specializing in walking tours to destinations around the globe, and Park East (www.parkeast.com), which features safaris to exotic destinations in Africa. |
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