Brian Fortune Leaves CKS Joins P3M as Chief Marketing Officer.

LOS GATOS, Calif.--(BUSINESS WIRE)--Nov. 2, 1998--P3M is pleased to announce that it has hired Brian Fortune as the Chief Marketing Officer for the company.

Previously, Brian served as Partner and Management Supervisor for CKS Partners, Inc. Prior to that, Brian was the Managing Partner of CKS Partners, Ltd., based in the U.K.

"P3M is experiencing rapid growth, and we recognize a need for increased strategic direction not only for ourselves, but for our clients as well," said Laura Cannestra, Chief Executive Officer of P3M. "Brian is a seasoned marketing professional who's particularly strong in strategic planning. We believe his expertise will contribute significantly in our next level of growth."

Brian comes to P3M with over 20 years experience on both the client and agency side. Brian has worked on many high technology accounts, including Silicon Graphics, Applied Materials and Tibco. On the client side, Brian worked for both Digital Equipment Corporation and Honeywell Europe.

On his appointment at P3M, Brian has this to say. "There have been many mergers and acquisitions of agencies in the Valley of late. As such, there is a real gap in the market for a full service agency that can effectively handle Clients that do not have the multimillion-dollar budgets that these bigger agencies need to feed their growth. I see P3M as the ideal agency to service that gap in the market. In addition, with proprietary lead generation systems such as Entice(tm) and SmartPage(tm) tracking system, P3M has begun to create the next wave in integrated marketing communications. What better place could I be?!"

P3M is an integrated marketing communications agency, providing cutting-edge and strategically aligned creative solutions with a single objective of delivering measurable results for our clients, namely sales. P3M Clients amongst others include Diamond Multimedia, Hewlett-Packard, Varian, Concentric, and Catalog City.

P3M's focus is to determine that singular entity which will motivate an individual to take specific action, whether that be conceptual trial or purchase, and then create an integrated marketing communications program to trigger that action.

P3M provides precise and effective solutions in the areas of Strategic Planning, Corporate Identity, Print Advertising, Outdoor and Broadcast Media, Direct Marketing, Collateral, Online Marketing, Events Marketing, Packaging and Lead Generation.

P3M (www.p3m.com) is located in Los Gatos, California.