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Brewers aid in "buckle-up" campaign.

Brewers aid in "Buckle-Up" campaign

At its annual meeting held in Washington, D.C. last week, the Beer Institute told U.S. Secretary of Transportation Samuel Skinner that its members would aid with the National Highway Traffic Safety Administration (NHTSA) in its "Buckle-Up" plan. Participating in the announcement with Skinner were Patrick Stokes, Anheuser-Busch, Inc. president; Peter Coors, Coors Brewing Co., president; Leonard Goldstein, president, Miller Brewing Co.; and James Sanders, Beer Institute president.

"Our members expect to play a very active role in this campaign to save lives on America's highways," Sanders reported. "We expect our members to be looking at a variety of activities to assist DOT and NHTSA get their message out--seat belts save lives, but only if you buckle up.

"We see our participation in this campaign as a natural extension of all of our activities to promote safe driving on which our members spend millions annually," Sanders continued. "We will be including the |buckle-up' message in PSA's, and we will distribute promotional items nationwide through our members."
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Title Annotation:National Highway Traffic Safety Administration's safe driving campaign
Publication:Modern Brewery Age
Date:Apr 22, 1991
Words:172
Previous Article:Stokes named BI's president.
Next Article:G. Heileman sets Old Style's "relaunch." (G. Heileman Brewing Co.; Old Style beer)
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