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Brewer and U.S. Importer Announce Limited Recall of Bass Ale 12-ounce Bottles; Recall Limited to Certain U.S. Markets.


STAMFORD, Conn.--(BUSINESS WIRE)--July 14, 1998--Bass Beers Worldwide and the U.S. Importer of Bass Ale, Guinness Import Co. (GIC GIC

See: Guaranteed Investment Contract


GIC

See guaranteed investment contract (GIC).
), are announcing a limited recall of approximately 7,000 cases of 12-ounce bottles, sold in sixpacks, of Bass Ale in certain U.S. markets.

The affected product has been isolated to sales to wholesalers in the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  metropolitan areas, with a small number of cases also in Vermont; Maine; Fairfield and New Haven Counties in Connecticut This is a List of counties in Connecticut. There are currently 8 counties in the U.S. state of Connecticut. Four of them were originally created in 1666, during the first consolidation of the colony of Connecticut from a number of smaller colonies. ; Santa Barbara, Calif.; Baltimore; and Boston. The limited recall is a result of an intermittent fault in a cooling process at the Cape Hill brewery in England which led to the possibility that product may contain a chemical coolant coolant (kōō´lnt),
n
.

Bass Beers Worldwide isolated this incident to one production line at the brewery and have immediately replaced it. "We have taken every step possible to ensure that an incident like this does not happen again," affirmed Simon MacDonald, managing director, Bass Beers Worldwide.

Food grade propylene glycol propylene glycol

a chemical used industrially as an antifreeze, solvent stabilizer, as a preservative in liquid livestock feeds and pharmaceutically as a vehicle or solvent for medicinal preparations.
 is generally recognized as safe Generally Recognized as Safe (GRAS) is a United States of America Food and Drug Administration (FDA) designation that a chemical or substance added to food is considered safe by experts, and so is exempted from the usual Federal Food, Drug, and Cosmetic Act (FFDCA) food  (GRAS GRAS - A public domain graph-oriented database system for software engineering applications from RWTH Aachen. ) by the Food and Drug Administration for use in a wide variety of foods. When found in beer, it causes an unpleasant taste, but Bass has been advised by U.S. and United Kingdom medical experts that the health risk to consumers is remote.

Consumers who have purchased Bass Ale in these markets should check the production code positioned at the bottom left of the front label. If the following codes appear, the product should be returned to the outlet from which it was purchased for a full refund. -0-


22 D 8      1 F 8         8 E 8      2 F 8
25 E 8     28 D 8        26 E 8




All other Bass Ale products in the United States, including Bass draught kegs, 12 packs, and Bass Imperial Pints, are not affected and are of the highest quality standards.

"We are committed to providing the highest-quality brands to our customers, and of course, the health and satisfaction of our consumers is of the utmost importance," said Tim Kelly, president, Guinness Import Co. "We have been in constant communication with the Bass brewery in England, and have been assured by them that every effort is being made to ensure that this unfortunate incident will not reoccur."

Consumers who have further questions should call the Bass toll-free information line at 877/614-1379.

    CONTACT:   Guinness Import Co., Stamford
                Howard Pulchin, 203/359-7296
                      or
                Bragman Nyman Cafarelli Inc.
                Michael Nyman/Chris Robichaud, 310/274-7800


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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jul 14, 1998
Words:414
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