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Breug beer enters American market.

Blair Importers, Ltd., recently announced the initial launch of the French-made Breug beer to the U.S. market.

"Breug beer, which was recently introduced to the United Kingdom, has exceeded sales of 1 million cases in its first year of business |in the U.K.~," explained John Malone, national sales manager for Blair. "We expect Breug to do remarkable numbers in the U.S. market as well."

According to Malone, breug is packaged in 8-oz. bottles in 20-packs for chain store sales and 24-packs for on-premise accounts.

To support the launch, Blair will make available case cards, table tents, chiller buckets, sweat shirts and vests, Malone added.
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Title Annotation:Blair Importers Ltd.'s initial launch
Publication:Modern Brewery Age
Date:Oct 26, 1992
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