Brett Keller Named Priceline.com Chief Marketing Officer.

Business Editors

NORWALK, Conn.--(BUSINESS WIRE)--Dec. 4, 2001

Priceline.com (Nasdaq: PCLN) today announced the promotion of Brett Keller to Chief Marketing Officer.

Mr. Keller, 33, was Senior Vice President, Marketing. Mr. Keller succeeds Michael McCadden, who has decided to leave priceline.com at the end of the year to consult and do board work.

"Brett is an Internet and priceline.com veteran whose work and guidance has been key in enabling priceline.com to make significant and continuous improvements to its Web site and customer experience, and to build a highly effective Internet marketing presence," said Jeffery H. Boyd, priceline.com President and Chief Operating Officer. "With our evolving mix of online and offline marketing, Brett has the experience and the skills to continue the growth of priceline.com's brand and business."

Mr. Keller joined priceline.com in 1999 as vice president, marketing, and has been responsible for the design, navigation and customer experience on priceline.com's Web-based store, as well as customer segmentation and online marketing, database development and management, and online advertising sales. Prior to joining priceline.com, he was Director of Online Travel for the online portion of Cendant's then-flagship Traveler's Advantage travel membership business. Before Cendant, he spent two years in the marketing department of Seiko Japan. Mr. Keller received his MBA from Cornell's Johnson School. He also holds a B.A. in Business from Brigham Young University.

Mr. Keller takes over a priceline.com brand that rebounded under Mr. McCadden's marketing initiatives. "Michael was instrumental in re-establishing priceline.com as one of the Internet's premier brands," said Richard S. Braddock, priceline.com Chairman and Chief Executive Officer. "His online and offline initiatives solidified consumer recognition of priceline.com as being the place to come to get the best deals on the Internet. He has given priceline.com a sound brand platform and built an effective marketing department, which will allow us to move forward and continue our strong marketing tradition. We all wish him well in his future business endeavors, which will include providing advisory services to priceline.com."

About Priceline.com

Priceline.com is the Name Your Own Price(sm) Internet service that offers products for sale in four categories: a travel service that offers leisure airline tickets, hotel rooms and rental cars; a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee; an automotive service that offers new cars; and a telecommunications service that offers long distance calling services. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees. In these arrangements, priceline.com generally receives royalties for licensing its intellectual property. Priceline.com also holds securities carrying the right to purchase a significant equity stake in the licensees under certain conditions. Unless those rights are exercised, the results of licensee operations will not be included in priceline.com's financial statements.

Information About Forward-Looking Statements 

This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, "may," "will," "should," "could," "expects," "does not currently expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "targets," or "continue," reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of recent terrorist attacks, hostilities or other similar or related events; adverse changes in the Company's relationships with airlines and other product and service providers; the bankruptcy or insolvency of a major domestic airline; systems-related failures and/or security breaches; the effects of increased competition; the Company's ability to protect its intellectual property rights; losses by the Company and its licensees; any adverse impact from negative publicity as a result of recent events and negative customer reaction to such publicity; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.