Brett Favre Leads the Drive for Acclaim Sports' NFL Quarterback Club 2000.

GLEN COVE, N.Y.--(BW SportsWire)--July 19, 1999--

Three-Time NFL MVP Re-signs for Award-Winning Video Game Franchise

Acclaim Sports, a division of Acclaim Entertainment, Inc. (NASDAQ: AKLM), a leading world wide interactive entertainment company, today announced that it has re-signed Green Bay Packers' quarterback Brett Favre to an exclusive multi-year endorsement deal. For the third consecutive season, Favre will serve as the spokesman for Acclaim Sports' NFL Quarterback Club video game franchise. The latest edition, NFL Quarterback Club 2000, is scheduled for release in August of 1999 for the Nintendo 64, with the Sega Dreamcast version shipping later in the Fall.

"It's great to be part of two sports teams with winning traditions - the Green Bay Packers and Acclaim Sports," commented Favre. "NFL QuAs part of the new agreement, Favre will continuk Club 2000 national television spot, which was filmed in early July at Favre's alma mater, University of Southern Mississippi.

"Brett Favre has been instrumental in helping elevate NFL Quarterback Club to the leadership position among next-generation football video games," stated Mike Jerchower, Acclaim Sports senior marketing manager. "We are thrilled to continue our relationship with a player of Brett's star caliber."

Favre, who is a three-time NFL Most Valuable Player Award recipient, was the leading vote receiver among all NFL players in a recent ESPN/Chilton poll asking sports fans to name their favorite professional athlete.

NFL Quarterback Club 2000 is being developed by Acclaim Studios Austin, creators of the award-winning All-Star Baseball and NFL Quarterback Club series. The game features all 31 NFL teams and over 1500 players, as well as third generation Ultra Hi-Rez(TM) graphics, including real-life player faces and over 1200 motion-captured animations created with the help of several elite NFL players. A new Pin-Point Passing(TM) system gives players unprecedented control over their quarterbacks, and sophisticated artificial intelligence and game strategy, designed with the help of NY Jets offensive coordinator, Charlie Weis, provides the ultimate challenge to even hardcore gridiron gamers.

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony and Sega hardware systems, and PCs. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at www.acclaim.net.

NFL Quarterback Club is a trademark of the National Football League. PLAYERS INC is an official trademark of NFL Players. NFL Quarterback Club 2000 is an officially licensed product of the National Football League, PLAYERS INC and the NFL Quarterback Club.