BreezeCOM expands European presence with new sales organizations in the U.K. and France; quadrupled sales expected in both countries.TEL AVIV Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel--(BUSINESS WIRE)--Jan. 14, 1997--Following a record-breaking sales year in Europe in 1996, BreezeCOM(TM) (Breeze Wireless Communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. Inc.) announced today that it has expanded its presence there by establishing new sales organizations in the U.K. and France. The new organizations join BreezeCOM's existing sales offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, China and Israel. The company has an extensive network of selling partners worldwide and expects to establish similar offices in other key markets in 1997. The new organizations were formed in partnership with distributors of BreezeCOM's wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area products with whom it had developed close relationships. BreezeCOM U.K. Ltd. is a joint venture with CNP (Certified Network Professional) A professional designation and accreditation given to individual IT networking professionals by the Network Professional Association (www.npa.org). , Computer Networking
Computer networking is the engineering discipline concerned with communication between computer systems or devices. Products Ltd., in Andover, Hampshire, England and is headed by Jim Kernahan. BreezeCOM's French organization, established in cooperation with Dynatech Communications Ltd. near Paris, is led by Patrick Boucharinc. Oscar Glottmann, BreezeCOM's executive vice president of marketing and business development, said, "BreezeCOM's strategy is to develop indirect sales channels worldwide to take advantage of the rapid growth in the market for wireless LAN products. Our strong channel relationships, such as the partnerships announced today, have made the BreezeCOM name and products recognized in many parts of the world. "Our products are sold in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and in most countries in Asia, Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the Middle East. By providing BreezeCOM resellers in the U.K. and France with local marketing, sales, service and technical support, we believe we'll quadruple our sales in both countries in 1997," he concluded. "We were named BreezeCOM Distributor of the Year in 1996," said Jim Kernahan, marketing director of BreezeCOM U.K., "so it's an excellent move to form this new company. We shall now expand rapidly, taking full advantage of the growing importance of BreezeCOM products in the U.K. as well as our strong and expanding customer base." About BreezeCOM Breeze Wireless Communications Inc., also known as BreezeCOM, develops and manufactures high-performance, standards-based wireless LAN products. Its BreezeNET(TM) line of plug-and-play wireless Ethernet products has won recognition from customers and the press for its ease of installation and high performance. All BreezeCOM products are designed for compatibility with the IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. 802.11 draft wireless LAN standards. Founded in 1992, BreezeCOM is privately held and has international headquarters in Tel Aviv. The company Web site can be found at http://www.breezecom.com . -0- BreezeCOM and BreezeNET are trademarks of Breeze Wireless Communications Inc. CONTACT: BreezeCOM, Tel Aviv Oscar Glottmann, 972-3-645-6250 oscarg@breezecom.co.il or Hamilton Communications Nancy Teater, 415/321-0252 nrt@hamilton.com |
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