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BreezeCOM Targets Japanese Market with New Distribution Agreement with CTCSP Corporation.


TEL AVIV Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel--(BUSINESS WIRE)--March 17, 1997--Continuing its expansion into key markets, BreezeCOM(TM) (Breeze Wireless Communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 Inc.) announced today that it has reached a product distribution agreement with a leading Japanese business group.

Under the agreement, CTCSP Corporation (Itochu Techno-Science Supply Peripherals Corp.), a subsidiary of the Itochu Corporation, will sell and support BreezeCOM's wireless networking See wireless network.  products throughout Japan. The new agreement closely follows the opening of new BreezeCOM offices in the U.K. and France.

Itochu is one of Japan's leading trading companies, and through its subsidiaries a major distributor of products for Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Compaq, Cisco and other computer hardware and software companies. CTCSP handles networking and peripheral products within the Itochu group. Itochu will import BreezeCOM equipment and CTCSP will determine marketing strategy and use their well-established channels to sell the products to OEMs, VARs, system integrators and end users. BreezeCOM will provide technical support.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Ken Arao, vice president and general manager of CTCSP, "The Japanese market for wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area  products is expected to double or triple every year, and BreezeCOM's products offer high performance at an attractive price. We believe we can capture a healthy share of the market within a year."

Japanese offices are well-suited for wireless local-area networks Local-area networks

Computer networks that usually cover a limited range, say, within the boundary of a building. A computer network is two or more computers that communicate with each other through some medium.
 (LANs) because a high percentage of workers have laptop computers and typically work in open-space settings or in buildings with thin walls, conditions that assure reliable wireless radio transmission. In addition, many buildings are not currently wired for networks.

Several U.S. and Japanese companies This is a list of companies from Japan. Note that 株式会社 can be (and frequently is) read both kabushiki kaisha and kabushiki gaisha (with or without a hyphen). See that article for more details.  sell wireless LAN products in Japan. One of them, Clarion Co. Ltd., a wireless equipment vendor based in Tokyo, estimates that 50,000 wireless LAN units were sold in the country in 1996 and projects that 700,000 units will be sold in the year 2000.

"We think BreezeCOM's products will do well in Japan because of our commitment to high quality, high performance and customer support," said Michael Rothenberg, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BreezeCOM. "We were seeking a long-term agreement, and are happy to have such an important company endorse our products." Rothenberg said that BreezeCOM's BreezeNET(TM) products have passed the stringent certification requirements of Japan's government testing authority.

About BreezeCOM

BreezeCOM (Breeze Wireless Communications Inc.) is a leading wireless technology company that develops, manufactures and markets products for telecommunications, data communications and wireless LAN applications. BreezeCOM's high-performance products use frequency-hopping, spread-spectrum radio technology and are designed for compliance with international regulatory, transmission and communication standards. Founded in 1992, BreezeCOM is privately held and has international headquarters in Tel Aviv, Israel. The company Web site can be found at http://www.breezecom.com and the Japanese contact is Ken Arao, CTCSP Corp., Tokyo. Tel TEL Telephone
TEL Telegram
TEL Telugu (langauge)
TEL Terrorist Exclusion List
TEL Technology-Enhanced Learning
TEL Transporter-Erector-Launcher
TEL Tetra-Ethyl Lead
TEL Team Deutsche Telekom
. 81-3-3419-9700; fax 81-3-3419-9722; email arao@ctcsp.citoh.co.jp -0-

Note to Editors: BreezeCOM and BreezeNET are trademarks of Breeze Wireless Communications Inc.

CONTACT: Hamilton Communications

Nancy Teater, 415/321-0252

nrt@hamilton.com

or

BreezeCOM, Tel Aviv

Oscar Glottmann, 972/3-645-6250

oscarg@breezecom.co.il
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 17, 1997
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