Breathing New Life into the Press Release: Using the Search to Power up Public Relations.IABC/Chicago Arms Business Communicators with Critical Information on New PR Approach CHICAGO -- The Chicago chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. (IABC/Chicago) today announced its October 4 suburban networking and professional development luncheon will focus on the critical importance of evolving the traditional press release to reach today's web-savvy audiences. Carol Jouzaitis, senior vice president, director of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for Slack Barshinger will lead a compelling discussion about how PR practitioners are breathing new life into the press release by digitally optimizing articles to target customers, investors, opinion leaders and other key audiences via search engines and content aggregators. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jouzaitis, whether you call the result a press release, search release, marketing release or something else, this new PR approach involves different rules and new thinking. Jouzaitis has 25 years of experience developing and executing high-impact public relations programs. Before overseeing the PR department at Slack Barshinger, she ran corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. for Orbitz and served as vice president of media relations at Kemper Lesnik Communications. Jouzaitis is a former White House correspondent and reporter for USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and the Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper . Nadine Sudnick, president of IABC/Chicago explained that chapter demographics show a large majority of IABC/Chicago members -- and most professional business communicators in general -- oversee PR activity for their organization in some capacity. "It's crucial that we are on top of these new ways of thinking, particularly as the media continues to become more search-focused and aggregation-reliant," she said. IABC/Chicago Luncheon Carol Jouzaitis will present "How to Use the Search to Power up Your Public Relations" at IABC/Chicago's first suburban networking and professional development luncheon of the year. The event, which is open to all professional communicators, will be held on Wednesday, October 4 from 11:00 am to 1:00 pm at Maggiano's Little Italy in Schaumburg. To pre-register online, go to http://www.iabcchicago.com/events/index.htm. About IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community and IABC/Chicago The International Association of Business Communicators (www.iabc.com), established in 1970, is a global network of 13,500 professionals in 67 countries, dedicated to improving organizational effectiveness through strategic communication in marketing, employee communications, advertising, technology, public relations, investor relations Investor relations The process by which the corporation communicates with its investors. and events. It has the distinction of being the only association to support an integrated approach to organizational communication. With nearly 500 members, IABC/Chicago is the oldest chapter in the world and one of the largest chapters in the US. For more information about IABC/Chicago, go to www.iabcchicago.com. |
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