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Breathing Color Passes Archival Testing with International Fine Art Trade Guild.


ORANGE, Calif. -- Following testing and approval by the International Fine Art Trade Guild, Breathing Color, Inc. has issued Archival Quality Certificates for three award-winning products it designs for the fine art and photography markets. The certificates, which provide an assurance that archival standards for print permanence Print permanence refers to the longevity of printed material, especially photographs, and Preservation Issues. Over time, the density, color balance, lustre and other qualities of a print will degrade.  are met, are for the firm's Chromata White Canvas, Elegance Velvet velvet, fabric having a soft, thick, short pile, usually of silk, and a plain twill or satin weave ground. The pile surface is formed by weaving an extra set of warp threads that are looped over wires as in Wilton carpet, the rods being withdrawn after the weft  Fine Art Paper, and Optica One Fine Art Paper.

"These proprietary products already lead the industry in color gamut The entire range of colors available on a particular device such as a monitor or printer. A monitor, which displays RGB signals, typically has a greater color gamut than a printer, which uses CMYK inks. , dmax and longevity longevity (lŏnjĕv`ĭtē), term denoting the length or duration of the life of an animal or plant, often used to indicate an unusually long life. ," said Breathing Color president Nicholas Friend. "We're delighted they have met and exceeded the rigorous standards of the Guild. Our customers can be absolutely confident that their prints are suitable for the fine art and photography markets."

Friend said the certificates are available on the firm's website, www.breathingcolor.com. "Our customers are free to download, print and use them as they see fit with their own customers."

Fine Arts Trade Guild provides testing to protect consumer interests and maintain the integrity of the art and framing industry. Working with independent laboratories approved by the United Kingdom Accreditation accreditation,
n a process of formal recognition of a school or institution attesting to the required ability and performance in an area of education, training, or practice.
 Service, the Guild conducted the 'Blue Wool Test' on each Breathing Color product. The test, which is defined by the American Society for Testing and Materials' historical standard #D5383-97, measured the factors of pH and lightfastness.

Breathing Color, Inc. is a leading designer and supplier of digital inkjet canvas for Epson printers, fine art paper, and other media and post-print protective coatings. The firm, with operations in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the United Kingdom and Australia, is focused on the art and photographic markets with products that maximize color and longevity.
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Publication:Business Wire
Date:Oct 2, 2008
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